What is Marketing?-What is Marketing?
Syllabus
Introduction to Specialization
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1.1 Introduction to Course
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1.2 What is Marketing?
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1.3 What is Marketing Execution?
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1.4 Cross Cultural Analysis Platforms
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1.5 LG Interview (Jeongseok Lee)
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References
Let's Connect on Social Media
Slides
Recommended Reading on Noon Nopi
What is Marketing Strategy?-What is Marketing Strategy?
2.1 What is Marketing Strategy?
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2.2 VSA
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2.3 Transing
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2.4 Cross Industry Innovation
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2.5 LG Interview (Siwan Ryu)
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2.6 Luxury Marketing Interview H. Lee
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References
Slides
Recommended Reading on Marketing Strategy
What is Branding?-What is Branding?
3.1 What is Branding?
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3.2 International Branding Strategy
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3.3 Cross Industry Branding
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3.4 ASIANA COBRA part1
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3.5 ASIANA COBRA part2
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Instructor's Thank You
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References
Slides
How to Record and Post Your Video