Introduction to Google SEO-Getting Started
A Note from UC Davis
Course Introduction and Specialization
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Introduction to Google SEO-Introduction to Google SEO
Introduction
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Introduction to Google SEO
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SEO as a Career
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Why a Career in SEO?
Introduction to Google SEO-Evolution of SEO
How Search Engines Work
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Timeline of Google Search
Evolution of SEO
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Evolution of SEO
Current SEO Best Practices-Current SEO Best Practices
Current SEO Best Practices
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Introduction to Search Engine Algorithms
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Introduction to Search Engine Algorithms
Algorithm Updates: History, Part 1
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Algorithm Updates: Important Algorithms, Part 2
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Algorithm Updates
SEO Best Practices and Ranking Factors
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SEO Best Practices and Ranking Factors
Panda: The Game Changer for Content
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Panda: The Game Changer for Content
Cleaning Up Links with Penguin
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Cleaning Up Links with Penguin
SEO of Today, Tomorrow and Beyond-SEO of Today, Tomorrow and Beyond
SEO of Today, Tomorrow, and Beyond
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Core Web Vitals
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Core Web Vitals
EAT & YMYL
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EAT & YMYL
Featured Snippets and Rich Snippets
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Featured Snippets and Rich Snippets
BERT
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BERT
Evolution of Keyword Optimization
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Strengthening Your Keyword Strategy
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Strengthening Your Keyword Strategy
How Does Branding Influence Website Rank?
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How Does Branding Influence Website Rank?
Your Audience and Building Personas-Your Audience and Building Personas
Your Audience and Building Personas
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Persona Development
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Persona Development
Marketing to Your Persona
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Getting to Know Your Audience
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Creating Your Ideal Buyers Persona
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Your Audience and Building Personas-Review and Course Wrap-Up
Course Summary and Wrap-Up
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