Introduction-Course Overview
Introduction
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MOOC Learning Objectives
Tweet me!
An Overview of Personal Branding-Why Branding?
Personal Branding: Why bother?
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An Overview of the History of Personal Branding + Additional Readings
Personal Branding and Leadership
How Personal Should Your Brand Be?
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Does the whole idea of self-promotion feel wrong?
An Overview of Personal Branding-The First Step in Building Your Brand: Know Thyself. At the end of this lesson, you should know your Meyers-Briggs personality type, and have read (and reacted to) that type's description.
Why the Myers-Briggs (and similar) assessment
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Assignment: Discovering your Myers-Briggs Personality Type
Building your Brand's Infrastructure-Your Brand and Authenticity. In this lesson, we focus on authenticity as a basic building block for your personal brand.
The Heart of Authenticity: Choosing Your Three Cornerstone Words
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The Importance of Authenticity
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Brand Authenticity & Your Photo
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Tips for Looking Your Best in Photos
Revisiting your Three Words & Other Infrastructure
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Building your Brand's Infrastructure-Your Mission Statement: Internal & External Applications
Your Mission Statement
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Background Reading on Mission Statements
Building your Brand's Infrastructure-Establishing your brand's Board of Directors. At the end of this lesson, you should be able to identify at least four people for your Board of Directors.
Choosing your Board of Directors
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How to Choose the Members of Your Board of Directors
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web-Social Media & You
Choosing the Best Social Media Platforms for Your Brand
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A Look at Social Media Platforms
A Bit About Twitter
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Twitter Walk-Through
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Twitter Guides and Tutorials
Choosing free vs. paid digital real estate
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Creating your Brand's Maintenance Plan-Creating a Schedule for Updates
Why You Should Create an Update Schedule for Social Media
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Creating your Brand's Maintenance Plan-Is automation right for you?
To Automate or Not to Automate!
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Your Online Identity: How reputation and digital privacy affect your Brand.-An Introduction to Reputation Management
Reputation management: what is it, and why does it matter?
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The Reputation Economy: Managing Your Online Identity in the Age of Google
How to Create an Alert in a Search Engine
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A Bit About Mistakes
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Reply All podcast episodes
Your Online Identity: How reputation and digital privacy affect your Brand.-An Overview of Digital Privacy Issues
The Highlights of Digital Privacy- and love for Brooks Hall
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Creating Strong Passwords
Your Online Identity: How reputation and digital privacy affect your Brand.-Pulling it all together
Assignment: Impress us!