Course Overview -Launching Your Freelancing Business
Specialization Overview
Course Introduction
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About CalArts and Extended Studies
Course Overview -Course Communication & Academic Policies
Instructor Presence and Staff Support
Academic Integrity
Forum Guidelines
Requesting Peer Reviews
Giving Useful Feedback
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Course Overview -Meet some real-life freelancers
Get acquainted with our freelancers
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Introducing Rajib Karmakar
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Introducing Nick Rodrigues
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Introducing Socks Whitmore
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Your brand promise-Start winning business
Course 1 + 2 Recap
Go to Market Plan
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Go to Market Strategy
Your brand promise-Will people know what you do?
Clear Communication
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Socks on getting the word out
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Your brand promise-Branding
Branding
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Rajib on branding
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Add Your Branding
The Customer Journey-Discovering your customers' needs
Customer Journey
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Discover your customers
The Customer Journey-Designing an attractive path for your customers
Escalating Service Model
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Pitch your solution
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Socks on finding work
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Updating your pitch
The Customer Journey-Week 2 Wrap-Up
The "No" Game
Automate everything-Select your systems
Systems Eliminate Struggle
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Nick on systems and processes
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Automate everything-Get discovered as a highly sought after freelancer
Get Found by Buyers
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Nick on finding buyers
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Gather Your Portfolio
Automate everything-WIIFM
It's All About Them
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You can always get better as a freelancer-Tips for Managing Your Reputation
Reputation Management
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Social Media and Business Etiquette Tips
You can always get better as a freelancer-Aims of the Game
Smooth Delivery
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Equipment Tips
ClickUp Demo
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You can always get better as a freelancer-Interacting with Customers
Handling Customers
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Creative Ways to Promote Your Business
Content Marketing
You can always get better as a freelancer-Week 4 Wrap-Up
Course Conclusion
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Next Steps