Leadership Lessons From Great Brands-Leadership Lessons From Great Brands
Introduction to Course 2 with Dean Blount
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Pre-Course Survey
Meet Your Professors
Course Grading & Logistics
Introduction to Module 1
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What Makes Brands Great
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The Branding-You Audit
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Branding-You Insight
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Goals
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The Art of Leadership Storytelling Made Simple-The Art of Leadership Storytelling Made Simple
Introduction to Module 2
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The Power of Storytelling
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It All Starts with the Audience
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The Structure of a Great Story – Visual Mind Mapping
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Visual Narrative Mapping Applied
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Storytelling in Crisis: The Ultimate Marketing Event-Storytelling in Crisis: The Ultimate Marketing Event
Introduction to Module 3
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Crisis Response: Maximum Exposure, Minimum Delay
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Critical Audiences: Know who they are and how to reach them ... in a hurry
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The Rules of Crisis Media Engagement: "The network is calling. Now what?"
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Planning for the Unplanned: Know what to do ... and be ready to do it
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Leadership Storytelling and Innovation -Leadership Storytelling and Innovation
Introduction to Module 4
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Leadership Storytelling and Innovation 1
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Innovation and Storytelling Round Table: What is innovation and the leader’s role
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Innovation and Storytelling Round Table 2: Practical Examples
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Leadership Storytelling and Innovation 2
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Post-Course Survey
Optional Readings
Conclusion of Course 2 with Dean Blount
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