Introduction to Tech Marketing-Welcome to Marketing Strategy for Engineers and Technologists
Welcome and Where to Find Help
Text Books for This Course
Assessments and Grading
Introduction to Tech Marketing-Introduction to Marketing
eMarketing 1.1 thru 1.4
PoM 1.1 thru 1.4
Marketing: What, Who, Where, How and Why?
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Introduction to Tech Marketing-How Bad Marketing Ruins Great Engineering
Infiniti Commercial
BMW M3 Commercial
Infiniti Cars — How Bad Marketing can Ruin Great Engineering
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Introduction to Tech Marketing-Introduction to Marketing Practice
SBA: Market Research and Competitive Analysis
Marketing is NOT Advertising
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Introduction to Tech Marketing-Introduction to the Marketing PLAN Report: Company and Industry Profile
PLAN Report Instructions and Grading Criteria
Why Use an Actual Company?
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How Marketing Makes and Breaks Tech Companies-Technology Adoption Lifecycle
Crossing the Chasm in the TALC
Technology Adoption Lifecycle
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How Marketing Makes and Breaks Tech Companies-The Chasm
NEST Falling into the Chasm
NEST Thermostat
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How Marketing Makes and Breaks Tech Companies-Roger's Diffusion Model
Rogers’ 5 Factors for Diffusion of Technology Products
Rogers Model of Tech Diffusion Part A
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Rogers Model of Tech Diffusion Part B
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How Marketing Makes and Breaks Tech Companies-Identifying a Client Firm
Pick a Client Company
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Consumer Behavior and Markets-Consumer Behavior
PoM 3.1
eMarketing 2.1 thru 2.4
Heineken Beer Commercial
Koch Industry Brand Commercial
Analyzing Consumer Behavior
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Consumer Behavior and Markets-High/Low Involvement Purchasing Processes
PoM 3.2
Top Gear Video about how Bad American Cars were in the 1970's
High/Low Involvement Purchasing Processes
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Consumer Behavior and Markets-Maslow’s Hierarchy
Maslow’s Hierarchy
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Consumer Behavior and Markets-Decision-Making Units and Processes
The DMP and DMU of Consumer Purchases
Porsche Super Bowl Ad
Decision-Making Units and Processes
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B2B Buyers and Markets-Buyer Behavior
PoM 4.1 thru 4.6
Analyzing Buyer Behavior
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B2B Buyers and Markets-B2B vs. B2C and Pain/Need Hierarchy
Compare and Contrast Business and Consumer Markets
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B2B Buyers and Markets-Application of Behavioral Economics
8 Takeaways from Behavioral Econ
eMarketing 2.5
Employing Behavioral Economics
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B2B Buyers and Markets-Customer/Buyer Personas
eMarketing 2.5
Create Customer Personas With Actual Data
Zipline: Medical Deliveries via Drones
Personas Keep It Real
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B2B Buyers and Markets-Case Study: Drone Inspection Services
Skyspecs Drone Inspection Services Case Study
Market Research-Market Research Intro
eMarketing 4.1 thru 4.11
PoM 10.1 thru 10.2
Counterfeit Mini Coopers!
Defining Market Research
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Market Research-Primary Market Research
The Four Types of Primary Market Research
Silicon Valley: Focus Group Humor (Warning: Some foul language)
Uses of Primary Market Research
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Market Research-How to Design an Effective Survey
Surveys 101
Harvard Survey Tip Sheet
Design a Survey
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Market Research-Secondary Market Research
Secondary Research Tools
Application of Secondary Market Research
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Market Research-Sources and Techniques for Free Secondary Research
Open Government Data
Research on a $0 Budget
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The Data-Driven Organization-Data-Driven Decision-Making
eMarketing 3.2 thru 3.3
The Nature of Marketing Data
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The Data-Driven Organization-Segmentation, Targeting and Positioning Part A
eMarketing 3.4 thru 3.10 and 3.12
PoM 5.1 thru 5.4
Data Analysis and Visualizations
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The Data-Driven Organization-Segmentation, Targeting and Positioning Part B
Backroads Bicycle Tours
Link to FREE Claritas Market Research
Yeti e-Bike Commercial
Women love Yogurt!
How to Segment a Market
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The Data-Driven Organization-Conjoint Analysis
The Plain-English Guide to Conjoint Analysis
Employing Conjoint Analysis
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The Data-Driven Organization-Responsible Marketing
Social Responsibility
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The Data-Driven Organization-Submit the Marketing PLAN Report: Company and Industry Profile
Submitting Your PLAN Report