The Importance of Analytics in Marketing-Introduction to the Facebook Marketing Analytics Certificate Program
Introduction to the Program
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Introduction to Marketing Analytics Course Overview
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Marketing Analytics Foundation Syllabus
Introduction to Anke Audenaert
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A Message from Meta
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Careers in Marketing and Marketing Analytics
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How to be Successful in this Program
Community Guidelines
The Importance of Analytics in Marketing-The role of a marketer
Introduction: The Role of a Marketer
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The Role of a Marketer
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The Importance of Analytics in Marketing-The use of analytics in marketing
Introduction: The Use of Analytics in Marketing
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5 Main Uses of Marketing Analytics
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The Future of Marketing is Data
The Importance of Analytics in Marketing-Analytics in marketing: application
Introduction: Analytics in Marketing - Application
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Find Your Audience
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Planning and Forecasting
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Evaluate Advertising Effectiveness
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Optimize Your Marketing Strategy
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Optimize the Sales Funnel
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Weekly Review: Importance of Analytics in Marketing
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Marketing Data Sources-What data do marketers use?
Introduction: What Data Do Marketers Use?
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Data Related to Offline Behavior
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Data Related to Online Behavior
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Understanding Sampled vs. Non-Sampled Data
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First-Party, Second-Party and Third-Party Data
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Marketing and Data Sets
Marketing Data Sources-Sources of digital data
Introduction: Sources of Digital Data
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How Online Interactions Generate Data
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Use of Browser Cookies
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Use of Tags or Pixels
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SDKs for Mobile Apps
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Connecting Data Through APIs
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Use of UIDs
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Marketing Data Sources-Collecting data for marketing: application
Introduction: Collecting Data for Marketing
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Collecting Data for Marketing: An Example
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Implementing the Facebook Pixel, SDK and API
Weekly Review: Marketing Data Sources
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Marketing Measurement and Analytics Tools-Analyzing and Visualizing Data
Introduction: Marketing Measurement and Analytics Tools
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Spreadsheets in Marketing
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Visualization Tools in Marketing
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Marketing Measurement and Analytics Tools-Tools to Evaluate Digital Data
Introduction: Tools to Evaluate Digital Data
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Tools to Evaluate Website Data
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Web Measurement Terminology
Understanding Google Analytics: Basics
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Google Analytics Basics
Evaluating Marketing outcomes with Google Analytics
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The Google Analytics Demo Account
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How to Access Google Analytics Account Data
Marketing Measurement and Analytics Tools-Tools for Evaluating Marketing Success
Introduction: Tools for Evaluating Marketing Success
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Evaluating the Results of Marketing with Facebook Ads Manager
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Evaluating the results of marketing with Google Ads
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Advertising on Common Platforms
Weekly Review: Marketing Measurement and Analytics Tools
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Data and Privacy-Data and Privacy from the consumer perspective
Introduction: Data and Privacy
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Data Fuels Our Online Experience
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Consumers in the Data Driving Seat
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Exercise: Check your Data Settings in Facebook
Data and Privacy-Data and Privacy from the advertiser perspective
Introduction: Data and Privacy from the Advertisers Perspective
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Data and the Responsible Advertiser
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The Advertising Ecosystem and the Role of Data
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Who Owns the Data and the Relationship with the User
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Data and Privacy-Protection and regulations
Introduction: Protection and Regulations
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The Need for Data Protection
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Regulations to Protect Users and Their Data
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Industry Organizations and Privacy
Weekly Review: Data and Privacy
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