COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT-Welcome to the Course
Welcome to Marketing in a Digital World
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COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT-About the Course and Your Classmates
Learner Stories
Syllabus
Course Diagram
About the Discussion Forums
Marketing Overview
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Glossary
Brand Descriptions
Online Education at Gies College of Business
Learn on Your Terms
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ePub
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT-MODULE 1 OVERVIEW
Module 1 Overview
Module 1 Readings and Transcript
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT-BASIC CONCEPT: PRODUCT
Product
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COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT-VIEW FROM THE QUAD
Offering Product Ideas
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COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT-DIGITAL CONCEPT 1: CUSTOMER CO-CREATION
Customer Co-Creation Part 1
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Customer Co-Creation Part 2
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COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT-CASE STUDY: THREADLESS
Optional Resources for Threadless Case Study
Case Study Introduction: Threadless
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COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT-DIGITAL CONCEPT 2: SHARING ECONOMY
Sharing Economy Part 1
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Sharing Economy Part 2
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COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT-EXERCISE: IDEAS.LEGO.COM
Exercise: Ideas.Lego.com
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COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT-EXPERT INSIGHTS: MARTIJN SCHEIJBELER
Interview with Martijn Scheijbeler
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HOW DIGITAL TOOLS ARE CHANGING PROMOTION-MODULE 2 OVERVIEW
Module 2 Overview
Module 2 Readings and Transcript
HOW DIGITAL TOOLS ARE CHANGING PROMOTION-BASIC CONCEPT: PROMOTION
Promotion
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HOW DIGITAL TOOLS ARE CHANGING PROMOTION-VIEW FROM THE QUAD
Product Reviews
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HOW DIGITAL TOOLS ARE CHANGING PROMOTION-DIGITAL CONCEPT 1: USER GENERATED CONTENT
User Generated Content Part 1
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User Generated Content Part 2
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HOW DIGITAL TOOLS ARE CHANGING PROMOTION-CASE STUDY: GO PRO
Optional Resources for GoPro Case Study
Case Study Introduction: GoPro
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HOW DIGITAL TOOLS ARE CHANGING PROMOTION-DIGITAL CONCEPT 2: DOPPELGANGER BRANDS
Doppelganger Brand Images Part 1
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Doppelganger Brands Part 2
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HOW DIGITAL TOOLS ARE CHANGING PROMOTION-EXERCISE: WIKIPEDIA.ORG
Exercise: Wikipedia.org
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HOW DIGITAL TOOLS ARE CHANGING PROMOTION-EXPERT INSIGHTS: RAFAEL SCHWARZ
Interview with Rafael Schwarz
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HOW DIGITAL TOOLS ARE CHANGING PLACEMENT-MODULE 3 OVERVIEW
Module 3 Overview
Module 3 Readings and Transcript
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT-BASIC CONCEPT: PLACEMENT
Placement
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HOW DIGITAL TOOLS ARE CHANGING PLACEMENT-VIEW FROM THE QUAD
Online Shopping
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HOW DIGITAL TOOLS ARE CHANGING PLACEMENT-DIGITAL CONCEPT 1: NEW RETAIL
New Retail Part 1
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New Retail Part 2
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HOW DIGITAL TOOLS ARE CHANGING PLACEMENT-CASE STUDY: TESLA
Optional Resources for Tesla Case Study
Case Study Introduction: Tesla
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HOW DIGITAL TOOLS ARE CHANGING PLACEMENT-DIGITAL CONCEPT 2: DESKTOP MANUFACTURING
Self Manufacturing Part 1
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Self Manufacturing Part 2
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HOW DIGITAL TOOLS ARE CHANGING PLACEMENT-Exercise: Thingiverse.com
Exercise: Thingiverse.com
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HOW DIGITAL TOOLS ARE CHANGING PLACEMENT-EXPERT INSIGHTS: ALAN CRAIG & MAX COLLINS
Interview with Alan Craig & Max Collins
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HOW DIGITAL TOOLS ARE CHANGING PRICE-MODULE 4 OVERVIEW
Module 4 Overview
Module 4 Readings
HOW DIGITAL TOOLS ARE CHANGING PRICE-BASIC CONCEPT: PRICE
Price Overview
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HOW DIGITAL TOOLS ARE CHANGING PRICE-VIEW FROM THE QUAD
Online Price Search
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HOW DIGITAL TOOLS ARE CHANGING PRICE-DIGITAL CONCEPT 1: PAY WHAT YOU WANT
Pay What You Want
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Pay What You Want Part 2
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HOW DIGITAL TOOLS ARE CHANGING PRICE-CASE STUDY: PANERA
Optional Resources for Panera Case Study
Case Study Introduction: Panera
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HOW DIGITAL TOOLS ARE CHANGING PRICE-DIGITAL CONCEPT 2: FREEMIUM
Freemium Part 1
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Freemium Part 2
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HOW DIGITAL TOOLS ARE CHANGING PRICE-EXERCISE: IT'S FULL OF SPARKS
Exercise: It's Full of Sparks
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HOW DIGITAL TOOLS ARE CHANGING PRICE-EXPERT INSIGHTS: CODY BURCH
Interview with Cody Burch
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HOW DIGITAL TOOLS ARE CHANGING PRICE-Congratulations on Completing the Course!
Congratulations on completing the course!
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