"As if" this was a starting point-You Don´t click here
And don't click here either
Not even here
Sales – From cold calling to Facebook and Alibaba-Videos
In search of...
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My best friend is a contact
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Freezing Cold Calling
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E-mailing is never e-mailing
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But Social is Media
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B2B vs B2C: Relations
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Closing the deal
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Who are these customers and what do they actually want? Analysis – Customer insights and analytics-Videos
Who are all these customers?
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1000 miles in their shoes
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Context matters
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When fun becomes pain...
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It is better to Skate to where the puck is going: Segmentation & positioning-Where are they heading next?
Reasons to skate
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Who's old and who's new here actually?
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Finding your own way of segmentation
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Digging deeper into Segmentation principles with the help of Facebook
But if segmentation does not work?
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Segmentation in future: As if Facebook and Google joined forces
It is better to Skate to where the puck is going: Segmentation & positioning-Storytelling and Branding
Don´t tell me a story about storys and branding
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Really good storytelling
Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques-Worth listening first?
The reason
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And in Practice?
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When we stumble
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The Digital Feedback-loop
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The core of it
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Closing the deal and conversion – AIDA, not just an opera-It is commonly used
The opera and the movie
Closing the deal
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Desire leads to Action
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Interest leads to Desire
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Attention leads to Interest
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Mass marketing vs. customization to be considered when...-Videos
Massmarketing vs Customization
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Different Competitive Strategies
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Channel Strategies
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The BCG-Matrix
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Playing the market expansion game – The hockey stick phenomena-Videos
The Hockey-stick Phenomenon
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Failing when we had it
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Leveraging: The next step
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