Identifying and Analyzing the Opportunity-Overview
Welcome
Meet Dr. James V. Green
Identifying and Analyzing the Opportunity-Fundamentals of Corporate Entrepreneurship
Key enablers of corporate entrepreneurship
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Setting up a formal structure for corporate entrepreneurship
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Identifying and Analyzing the Opportunity-What are Entrepreneurial Opportunities?
What are entrepreneurial opportunities?
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The Opportunity Analysis Canvas
Asking for ideas from employees
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Identifying and Analyzing the Opportunity-Industry Analysis
What impact do knowledge conditions have in your industry?
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Are the demand conditions in your industry favorable?
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What is the lifecycle stage of your industry?
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Is the industry capital intensive?
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Is the industry advertising intensive?
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Are you trying to enter a concentrated market?
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What is the average size of a company in the industry?
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Identifying and Analyzing the Opportunity-Macroeconomic Analysis
What demographic changes are creating new market needs?
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What psychographic changes are opportunistic?
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What technical advancements are emerging?
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What societal changes are presenting new opportunities?
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What political and regulatory forces will influence the market?
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Identifying and Analyzing the Opportunity-Competitive Analysis
How does the learning curve influence your success?
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What complementary assets are critical to develop?
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What is the reputation of your competitors?
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Identifying and Analyzing the Opportunity-Value Innovation
What is value innovation?
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What existing factors can you eliminate?
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Where can you reduce factors and not reduce value?
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Which factors can you raise above competitors?
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What new factors can you create?
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Identifying and Analyzing the Opportunity-Opportunity Identification
Is the problem real?
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Does your solution create value for your stakeholders?
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Is your advantage superior and sustainable?
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Can you build the right team at the right time?
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Identifying and Analyzing the Opportunity-Expand Your Learning
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Building the Business Model-Business Modelling Fundamentals
Meet Dan Gordon
Business Model Generation
Customer, market, and value propostion
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Product-market fit: The heart of the business model
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Walkthrough of the Business Model Canvas - Part 1
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Walk-through of the Business Model Canvas - Part 2
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How do you develop a business model?
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Building the Business Model-Customer Discovery and Market Analysis
Talking to Humans
Why talk to customers? What do they know?
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How to get insights from customers
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What to do before the interview
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Building a pipeline of customer interviews
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What to do after the interview
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Cold calling 101
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Why have customer segments at all?
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Customer segments, value propositions, and product features
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Customer types
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Customer segments and business models
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Minimum viable product (MVP)
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Crossing the chasm
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Building the Business Model-Creating the Business Model
What is a channel?
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Product-channel fit
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Cost structure
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Key activities
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The rest of the business model canvas
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Key partnerships
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Key resources
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Crafting Strategies for Innovation Initiatives-Innovation Environments and Capabilities
Meet Dr. Thomas J. Mierzwa
Managing Innovation
What are some basic types of innovations?
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How can an audit reveal innovation competence and weakness?
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How many ways can companies innovate?
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How does innovation occur at different business levels?
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How does technology uncertainty influence an innovation in the marketplace?
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What are key "associating" skills of innovators?
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Crafting Strategies for Innovation Initiatives-Creating an Innovation Strategy
How do innovation managers survive an innovation project?
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What's inside an innovation portfolio?
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How do disruptive innovations change the marketplace?
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How are innovations revealed in a blue ocean strategy?
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How can lead users contribute to an innovation strategy?
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How can open innovation become an entrepreneurial strategy?
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Building the Proposal-Finance Fundamentals
Meet Michael R. Pratt
Financial statement metrics
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Entrepreneurial Finance
The entrepreneurial spectrum
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The "too typical" return on investment (ROI) process
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Finance for the corporate entrepreneur
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A better approach to return on investment (ROI)
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Intangible assets and return on investment (ROI)
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Financial statement basics
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Financial statement details
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Building the Proposal-Sourcing of Financing for Corporate Ventures
Sources of funding
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Internal funding
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Customer and vendor financing
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Franchising
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Joint ventures
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Co-branding
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Licensing agreements
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Building the Proposal-Creating the Investment Proposal for the Corporate Venture
Business proposals and the pitch
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How to write an effective business proposal
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What do your funding sources want to see
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How to create a pitch deck
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Do's and don'ts of the pitch
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Building the Proposal-Expand Your Learning
Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs