انتشار: Dec 2023
  1. میتالرن
  2. موضوعات
  3. Project Management
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آموزش ملزومات MBA

مدرس Javier Yanez
انتشار 2023/12/04
مدت زمان 2h 57m
سطح متوسط
فایل تمرینی ندارد
Week 1: Business Models, Global Business and Supply Chains, and Global Economy-Welcome and Introduction to the course
Introduction to the course ()
Course information and teaching staff
Welcome to Week 1! ()
Week 1: Business Models, Global Business and Supply Chains, and Global Economy-Business Models
What are business models? ()
Why do business models matter?
Business model frameworks
Types of business models
Pipeline and platform business model characteristics ()
Business model design process
Strategies to design digital business models ()
Week 1: Business Models, Global Business and Supply Chains, and Global Economy-Global Business and Supply Chains
Why is supply chain management (SCM) a hot topic? ()
Aftermaths on supply networks
Supply chain management and/or logistics? ()
What flows through supply chains? ()
Is it possible to manage supply networks?
SCM deals with goods and services ()
How to classify suppliers ()
Week 1: Business Models, Global Business and Supply Chains, and Global Economy-Global Economy
Introduction to the global economy ()
International trade ()
Trade in Technology and Capital ()
Financial globalization ()
Going forward ()
The Triple Bottom Line: Accounting and Analytics, SDGs, and Digital Innovation-Introduction
Welcome to Week 2! ()
The Triple Bottom Line: Accounting and Analytics, SDGs, and Digital Innovation-Accounting and Analytics
What is accounting analytics? ()
Accounting analytics vs traditional accounting and big data ()
What does the typical accountant need to know? ()
What does the future hold? ()
The Triple Bottom Line: Accounting and Analytics, SDGs, and Digital Innovation-Sustainable Development Goals (SDGs)
The SDGs: a brief history and its relevance to business ()
What are the 17 goals?
How are SDGs relevant for business and business leaders? ()
SDG integration and reporting ()
The Triple Bottom Line: Accounting and Analytics, SDGs, and Digital Innovation-Digital Innovation
What is digital innovation? ()
The evolution and importance of digital innovation
Digital game-changers
The ethics and path of responsible innovation
Leading Change and Projects-Introduction
Welcome to Week 3! ()
Leading Change and Projects-Project Management
Introduction to project management ()
Methods and lifecycles ()
Project management skills ()
Managing the project team
Compare your answer
Conclusion ()
Leading Change and Projects-Cultural Change Management
Defining organisational culture and cultural change ()
Understanding organisational culture through analytical frameworks
What is cultural change: a 3-step model for achieving it
Cultural change management blockers and enablers of successful change ()
Leadership and cultural change management ()
Marketing and Stakeholders-Introduction
Welcome to Week 4! ()
Marketing and Stakeholders-Digital Marketing: Business-to-Consumer
Understanding digital marketing strategy ()
Digital audit
Digital consumer ()
Consumer journey and digital touchpoints ()
Digital tactics toolbox
Budget and digital marketing KPIs
Guest speaker on measuring digital marketing effectiveness ()
Marketing and Stakeholders-B2B: Business-to-Business Marketing
Challenges in business-to-business marketing ()
Three key ideas as business-to-business essentials, separately for analysis
Developing the business-to-business essentials: Analysis ()
Business-to-business case study
Case study reflections as analysis ()
Three key ideas in combination for practice: relationships, interactions, networks
Case study reflections in combination ()
Marketing and Stakeholders-Conclusion
Thanks for joining us! ()

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