Week 1: Introduction to Brands -Welcome to the Course
Welcome to the Course
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Personal Branding: Stand Out and Succeed Syllabus
Optional Resources
Help Us Learn About You!
Introduction to Week 1
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Activity: Personal Goals
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Week 1: Introduction to Brands -Foundational Concepts
What is a Brand?
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History of Brand
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What are Brand Effects?
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Activity: Breaking Down Your Favorite Brand
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Debrief: Breaking Down Your Favorite Brand
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Which Brand is Better?
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Week 1: Introduction to Brands -Brand Frameworks
Our Brand Pyramid Framework
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Brand Ideology
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Debrief: Using the Brand Pyramid
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The RED Framework
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Activity: Analyzing Your Favorite Brand
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Debrief: Analyzing Your Favorite Brand
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Week 1: Introduction to Brands -Week 1 Wrap-up
Week 1 Coffee Chat
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Week 2: People as Brands -Personal Brands
Introduction to Week 2
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Activity: Role Model Reflection
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People as Brands
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Activity: Perceiving Others
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Debrief: Perceiving Others
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The Facets of a Personal Brand
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Week 2: People as Brands -Case Studies
Introduction to the Case Studies
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Case Study: Beyonce
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Case Study: Ghandi
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Case Study: Steve Jobs
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Case Study: Martin Luther King, Jr.
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Case Study: Lionel Messi
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Case Study: JFK
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Case Study: Malala
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Week 2: People as Brands -Strong Personal Brands
Activity: Analyze Your Role Model with the RED Framework
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Debrief: Analyze Your Role Model Using the RED Framework
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Real Life Example of a Strong Brand: Zingerman's
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Activity: Analyzing the Zingerman's Brand
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Week 2: People as Brands -Week 2 Wrap-up
Week 2 Coffee Chat
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Week 3: You as a Brand -Importance of Values
Introduction to Week 3
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Values as the Foundation of Your Brand
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Activity: Sanger Value Sort
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Activity: Sanger Value Sort
Week 3: You as a Brand -Your Best Self
Reflected Best Self
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Activity: Reflected Best Self
Activity: Examples of Your Best Self
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Cheri's Best Self
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Knowing Yourself
Knowing Yourself
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Week 3: You as a Brand -Our Unique Stories
What is a Story?
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Activity: What Makes You Distinctive?
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Week 3: You as a Brand -Week 3 Wrap-up
Week 3 Coffee Chat
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Week 4: Reinventing & Retuning -Designing Your Brand
Introduction to Week 4
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Cheri's Personal Brand Drawing
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Marcus' Personal Brand Collage
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Activity: Designing Your Brand Logo
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Week 4: Reinventing & Retuning -Crafting and Living Your Brand
Marcus' Personal Brand
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Activity: Creating Your Brand Story
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Living Your Brand
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Week 4: Reinventing & Retuning -Week 4 Wrap-up
Week 4 Coffee Chat
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Post Course Survey