The Pharmaceutical Industry: Bench Science to Bedside-Course Overview
Recap of Healthcare Marketplace Specialization
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Meet Steve Parente (or "My Five Hats")
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The Pharmaceutical Industry: Bench Science to Bedside-Lesson 1.1 Pharma Bench Science
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development
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1.1.1 Pharmaceuticals: From Bench to Bedside
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1.1.2 Pharmaceutical Industry: Drug Development Challenges
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1.1.3 Pharmaceutical Industry: Intellectual Property
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The Pharmaceutical Industry: Bench Science to Bedside-Lesson 1.2 Pharmaceutical Industry: Regulatory Aspects
1.2.1 Pharmaceutical Industry: Food & Drug Administration
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1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 4
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1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization
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The Pharmaceutical Industry: Bench Science to Bedside-Lesson 1.3 Pharma Reimbursement
1.3.1 Pharmaceutical Reimbursement: US Market
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1.3.2 Pharmaceutical Reimbursement: Public Insurance Market
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1.3.3 Pharmaceutical Reimbursement: Overseas US Market
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Pharmaceutical Market Deployment & Management-Lesson 2.1 Marketing Plan
2.1.1 Defining a Market Space
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2.1.2 Who are your Customers?
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2.1.3 Who or what Influences your Customer?
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Pharmaceutical Market Deployment & Management-Lesson 2.2 Competitor Analysis
2.2.1 Early Competitors in Brand Space
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2.2.2 Global Space Competitors
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2.2.3 Generic and Over the Counter (OTC)
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Pharmaceutical Market Deployment & Management-Lesson 2.3 Global Comparative Effectiveness for Cancer Drugs
2.3.1 Trends in Cancer Drugs
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2.3.2 British Criteria for Cancer Drug Payment
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2.3.3 U.S. Criteria for Cancer Drug Payment
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The Medical Device Industry: Bench Science to Bedside-Lesson 3.1 Medical Device Innovation
3.1.1 Medical Device Industry: Regulatory Basics
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3.1.2 Device Failure
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3.1.3 Medical Device and Pharma Convergence
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The Medical Device Industry: Bench Science to Bedside-Lesson 3.2 Medical Device Regulatory Policy
3.2.1 Reimbursement Coding
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3.2.2 Payment to Healthcare Providers
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3.2.3 Medical Device Industry: Reimbursement Strategy
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The Medical Device Industry: Bench Science to Bedside-Lesson 3.3 Medical Device Reimbursement
3.3.1 U.S. Device Public Reimbursement
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3.3.2 U.S. Device Private Insurer Reimbursement
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3.3.3 Medical Device Reimbursement Outside U.S.
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Medical Device Market Deployment & Management-4.1 Device Marketing Plan
Medical Device Market Deployment & Management Overview
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4.1.1 Medical Device Industry: Market Space
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4.1.2 Medical Device Industry: Innovation Pipeline & Valuation
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4.1.3 Medical Device Industry: Global Partnerships
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Medical Device Market Deployment & Management-4.2 Device Competitor Analysis
4.2.1 Medical Device: Device Competitor Analysis
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4.2.2 Medical Device: Global Competitor Analysis
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4.2.3 The 510k: Friend or Foe?
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Medical Device Market Deployment & Management-4.3 Device Sales & Risk Management
4.3.1 Go to Market
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4.3.2 Managing Market Share
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4.3.3 Keeping the Product Fresh and Safe in the Long Run
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