Week 1 - Introduction to the course -Introduction
Introduction
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How this course works
Week 2 - Setting the baseline -Setting the baseline
Platforms as Matchmakers...and beyond
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The Platforms' DNA and value creation drivers
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Additional resources
Activity 1
Activity 1 - Talking with Matteo Sarzana
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Week 3 - Kicking it off-Kicking it off
Chicken and Egg paradox
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Additional resources
Collaboration to launch a platform
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Additional resources
From linear value chain business to a platform-based one
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Additional resources
The Avengers and the Knowledge Platform Strategy
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Additional resources
Week 4 - Managing it through the growth-Managing it through the growth
Quantity VS Quality
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Additional resources
Moving towards multi-sided platforms: supply-side extensions
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Additional resources
Moving towards multi-sided platforms: transactional advertising and data trading
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Additional resources
Activity 2
Activity 2 - Talking with Alessandro Cadoni
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Additional resources
The process to implement Platform Thinking
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Activity 3
Let's wrap up!