Week 1 - Introduction to the course-Introduction
Introduction
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How this course works
Week 2 - Strategies to exploit data-Strategies to exploit data
Freeconomics
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Additional resources
Enhanced advertising
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Additional resources
E-ethnography
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Additional resources
Data trading
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Additional resources
Activity 1
Activity 1 - Talking with Alessandro Tansini
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Week 3 - Generating platforms through data-Generating platforms through data
Data-driven epiphanies
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Data-driven Innovation
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Additional resources
Week 4 - Implications of data exploitation-Implications of data exploitation
Data and Privacy: a rising dilemma
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Activity 2
Business Model Transparency
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The role of value sharing
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Additional resources
The role of blockchain in re-shaping platforms
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Additional resources
The data board to exploit platform thinking through data
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Let's wrap up!