Product Management Communication and Collaboration Fundamentals-Course Introduction
Course Introduction
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Product Management Course Overview
Course Syllabus
Product Management PC Overview
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Product Management Communication and Collaboration Fundamentals-Effective Collaboration and Stakeholder Engagement
What is Product Management?
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Communication and Collaboration Essentials
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Goal Setting
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Goal Setting Checklist
Expert Viewpoints: Collaboration and Goal Setting
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The Elevator Pitch
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The 5 Dysfunctions of a Team
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Expert Viewpoints: The Five Dysfunctions
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Product Management Communication and Collaboration Fundamentals-Communication Skills Inventory
Key Product Manager Communication and Interpersonal Skills
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Expert Viewpoints: Messaging
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Facilitation and Brainstorming
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Influencing without Authority
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Expert Viewpoints: Influencing
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Problem Solving and Decision Making
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Product Management Communication and Collaboration Fundamentals-Module Summary and Assessment
Module 1 Summary: Product Management Communication and Collaboration Fundamentals
Business Development and the Product Manager -Product Levels and Market Segmentation
Kotler’s Five Levels of a Product
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Expert Viewpoints: Product Development
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Market Segmentation
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Expert Viewpoints: Product Benefits
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The Ansoff Matrix
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Business Development and the Product Manager -Product Management, Business Development, and Strategy
Business Development
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Expert Viewpoints: Business Development
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Product Planning and Development Strategy
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Porter’s Five Forces Model
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Expert Viewpoints: Product Planning and Strategy
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Business Development and the Product Manager -Module Summary and Assessment
Module 2 Summary: Business Development and the Product Manager
Driving Strategy and Innovation-Innovation and Ideation
Four Types of Innovation and the Innovation Process
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Innovation Methodologies
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Expert Viewpoints: Product Manager Innovation
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Innovation and Ideation Challenges
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Driving Strategy and Innovation-Analytical and General Management Skill Requirements
Analytical and Abstract Thinking Skills
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How Do the Roles of the Product Manager and Business Analyst Relate?
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Expert Viewpoints: The Business Analyst
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General Management Skills and Organizational Skills
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Driving Strategy and Innovation-Module Summary and Assessment
Module 3 Summary: Driving Strategy and Innovation
Understanding Communication Styles-Communication Challenges and Styles
Situational Communication
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Communication Styles
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Expert Viewpoints: Communication Styles
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Trust and Your Communication Style
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Expert Viewpoints: Communication and Trust
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Understanding Communication Styles-Communication Styles and the Team
Team Communication and the Tuckman Ladder
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Expert Viewpoints: Team Building
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Communicating to the Public
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Public Relations and Media Planning
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Understanding Communication Styles-Module Summary and Assessment
Module 4 Summary: Understanding Communication Styles
Course Summary and Final Assessment-Course Wrap Up & Next Steps
Congratulations and Next Steps
Thanks from the Course Team
