Product Conception and Planning Overview-Welcome to the Course
Course Introduction
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Course Overview
Product Conception and Planning Overview-Product Internal and External Analysis
Overview of the Product Management Lifecycle
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Product Concept Identification
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Expert Viewpoints: Product Identification
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Performing the Product Concept External Assessment
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Performing the Product Concept Internal Assessment
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Expert Viewpoints: Evaluating Strengths, Weaknesses, Opportunities, and Threats (SWOT)
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Product Conception and Planning Overview- Developing Product Strategy Options and The Product Concept
Product Strategy Options
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Expert Viewpoints: Product Strategy Prioritization
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Product Concept Document
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Expert Viewpoints: Gaining Product Concept Approval
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Product Conception and Planning Overview-Module Summary and Assessment
Module 1 Summary: Product Conception and Planning Overview
Product Concept Identification-Investigation Phase: Establish the Team and Develop Initial Project Charter
Establishing the Team
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Expert Viewpoints: Building the Team
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Screencast Video: Project Charter Contents
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Expert Viewpoints: The Product Management Project Charter
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Product Concept Identification-Investigation Phase: Perform Market Investigation and Investigate the Solution
Market Investigation Overview
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The Market Problem and Competitive Analysis
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Expert Viewpoints: The Competitive Analysis
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Market Requirements Document (MRD)
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Solution Investigation
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Expert Viewpoints: Solution Investigation
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Product Concept Identification-Module Summary and Assessment
Module 2 Summary: Product Concept Identification
Product Concept Investigation- Investigation Phase: Obtain Market Feedback and Develop a Marketing Strategy
Market Feedback
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Expert Viewpoints: Market Feedback
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Develop the Product Marketing Strategy
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Create a Preliminary Launch Strategy
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Expert Viewpoints: Risk Management
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Product Concept Investigation- Updating the Project Charter and Developing the Initial Product Business Case
Overview of Project Charter
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Create a Preliminary Business Case
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Expert Viewpoints: Product Business Case Development
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Expert Viewpoints: Exiting the Conceive Phase
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Product Concept Investigation-Module Summary and Assessment
Module 3 Summary: Product Concept Investigation
Product Plan Phase -Product Plan Phase Introduction
Plan Phase Activity Groups
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Expert Viewpoints: Product Planning
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Screencast Video: Illustrate a Product Roadmap
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Expert Viewpoints: Product Roadmaps
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Product Plan Phase - Project Planning, Marketing, and Business Case Updates
Creating the Product Development Plan
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Expert Viewpoints: Development Planning
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Marketing Plan Activities
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Screencast Video: Illustrate Key Financial Components of a Business Case
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Product Plan Phase -Module Summary and Assessment
Module 4 Summary: Product Plan Phase
Course Summary and Final Assessment -Course Wrap Up
Congratulations and Next Steps
Thanks from the Course Team