Resource based Strategy-Welcome to Protecting Business Innovations via Strategy
Welcome to Protecting Business Innovations!
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Course Outline
Assignments & Grading
Resource based Strategy-Course & Week 1 Overview
1.1 Course & week 1 overview
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Resource based Strategy-Introduction to Resource Based Strategy
1.2 Resource Based Strategy
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Resource based Strategy-Resource with "Size"
1.3 Economies of Scale
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1.4 Network Externalities
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Resource based Strategy-Resource with "Access"
1.5 Access to Resources
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1.6 Access to Markets & Customers
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Resource based Strategy-Resource with "Knowledge"
1.7 Knowledge as Advantage
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Resource based Strategy-Week 1 Summary
1.8 Resource Based Strategy Summary
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Move Fast or Get Passed-Week 2 overview
2.1 Move Fast or Get Passed Overview
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Move Fast or Get Passed-How can a business move fast?
2.2 Continuous Innovation
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2.3 Intel vs AMD
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Move Fast or Get Passed-Partnership as Strategy
2.4 Franchising
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2.5 Alliances, Joint Venture & Licensing
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2.6 The Love-Hate Relationship
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Move Fast or Get Passed-International Strategy
2.7 International Strategy
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2.8 Tesla is Going Global
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Move Fast or Get Passed-Week 2 Summary
2.9 Move Fast or Get Passed Summary
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E-Commerce Strategy-Week 3 Overview
3.1 E-commerce Strategy Overview
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E-Commerce Strategy-Cyber Law
3.2 Global Cyber Law
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3.3 Mice & Elephants
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(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned
E-Commerce Strategy-E-contract
3.4 Contracts Online
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3.5 Terms & Conditions
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(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce
E-Commerce Strategy-Week 3 summary
3.6 E-commerce Strategy Summary
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Changing the rules-Week 4 Overview
4.1 Changing the Rules Overview
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Changing the rules-Pricing Strategy
4.2 Pricing Strategy
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4.3 Big Data & Analytics @ Capital One
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4.4 Most Profitable Song
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(Optional) Documentary of the "Happy Birthday Song"
4.5 Pricing of Drugs
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(Optional) Readings & videos on "Pricing of Drugs"
Changing the rules-Changing the Rules
4.6 Why no Coca-Cola at Pizza Hut?
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Changing the rules-Week 4 Summary
4.7 Changing the Rules Summary
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Changing the rules-Course Summary
4.8 Course Summary
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