Introduction to Trademark-Welcome to Protecting Business Innovations via Trademark
Welcome to Protecting Business Innovations!
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Course outline
Assignments and grading
Introduction to Trademark-Course & Week 1 Overview
1.1 Course & Introduction to Trademark Overview
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Introduction to Trademark-Introduction to Trademark
1.2 Why is trademark important to business?
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Why 'Brand' is important to Apple?
1.3 How important are trademarks to society?
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1.4 What can be protected by trademark?
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Introduction to Trademark-Trademark Law Basics
1.5 Trademark Registration & Jurisdiction
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1.6 Trademark Rights & Litigation
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Introduction to Trademark-Week 1 summary
1.7 Introduction to Trademark Summary
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Trademark Global Issues and Challenges-Week 2 Overview
2.1 Trademark Global Issues & Challenges Overview
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Trademark Global Issues and Challenges-Trademark Global Issues
2.2 Trademark Usage & Priority
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The Founder: A fast-food story
2.3 Local vs Global Registration
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2.4 USA vs China Trademark Registration Lawsuits
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Trademark Global Issues and Challenges-Trademark Global Challenges
2.5 Risks of Losing Trademark Rights
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2.6 Cyberspace Trademark Issues
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2.7 Grey-Market Goods
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2.8 UK Passing Off Law
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Trademark Global Issues and Challenges-Week 2 Summary
2.9 Trademark Global Issues & Challenges Summary
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Trademark Infringement and defenses-Week 3 Overview
3.1 Trademark Infringement & Defenses overview
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Trademark Infringement and defenses-Trademark Infringement & Defenses
3.2 Trademark Infringement
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3.3 Trademark Infringement Defenses
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Parody in Copyright course
3.4 Trademark Violation Tests
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Comparison of the two tests
Trademark Infringement and defenses-Trademark Infringement Lawsuits
3.5 Ferrari vs Roberts Case
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3.6 Crocodile Wars Case
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3.7 New Balance China lawsuits
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3.8 Trademark lawsuit as a weapon
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Trademark Infringement and defenses-Week 3 summary
3.9 Trademark Infringement & Defenses Summary
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Peer-graded Assignment-Peer-graded assignment
How do companies fight 'Trademark Trolls'?
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Peer-graded assignment summary
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Peer-graded Assignment-Course summary
Protecting Business Innovations via Trademark Summary
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