Week 1 -Delivering a Connected Consumer Experience
Marketing Automation
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Delivering a Connected Consumer Experience
Marketing Automation: Uses and Hurdles
Week 1 -Addressing Conflict in Online Communities
Conflict in Online Communities
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Conflict Resolution in Online Communities
Week 1 -The Sales Funnel in Digital Marketing
Sales Funnel
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The Role of Sales Funnel in Digital Marketing
Sales Funnel: How it Works Across Different Stages
Week 1 -Developing Content for the Sales Funnel
Sales Funnel Efficiency
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Drafting Content for the Sales Funnel
Week 2-Search Engine Marketing: An Introduction
Search Engine Marketing: An Introduction
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Search Engine Marketing
Search Engine Ranking Forces
Week 2- Managing and Implementing SEO
Search Engine Optimisation
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Managing and Implementing SEO
Week 2-Paid Search Marketing
Paid Search Marketing
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Paid Search Marketing
Pros and Cons of Paid Search Marketing
Week 2-Online Public Relations and Influencer Relationship Management
Online Public Relations
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Online Public Relations and Influencer Relationship Management
Week 3- Online Partnerships
Assessing the Influence of Influencers
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Affiliate Marketing
Types of Affiliate Marketing
Week 3-Online Partnerships
Managing Affiliate Marketing: Affiliate Networks
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Pros and Cons of Affiliate Marketing
Week 3-Online Partnerships
Online Sponsorships
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Interactive Display Advertising
Pros and Cons of Online Ads
Week 3-Online Partnerships
Programmatic Advertising
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Planning and Managing Ad Campaigns
Week 4-Email Marketing and Mobile Messaging
Email Marketing
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Opt-in Email Marketing: Digital Consumer Acquisition
Opt-in Email Marketing: Prospect Conversion & Consumer Retention
Week 4-Social Media and Viral Marketing
Social Media and Viral Marketing
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Social Media, Viral & E-word of Mouth Marketing
Week 4- Offline Promotion to Support E-commerce and Mobile Marketing
E-commerce Support: Offline Promotion
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Offline Communications to Support E-commerce
Mobile Marketing
Week 4-Direct Marketing and Traffic ‘Building’
Traffic Building
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Direct Marketing
Week 4-End of Course
Course Review