Relationship Management and Business Development-Lesson 1: Understanding Relationship Management in Business
Welcome to the course
Introduction to instructor and course overview
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Relationship management and its significance in driving business development
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Key principles and strategies for effective relationship management
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Identifying the role of sales and commercial agents in building and managing relationships
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Relationship Management and Business Development-Lesson 2: Strategies for Identifying and Cultivating Relationships
Techniques for identifying potential clients, stakeholders, and business partners
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Targeting and segmenting your market effectively
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Proactive networking and relationship-building approaches
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Leveraging digital platforms and social media for relationship cultivation
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Relationship Management and Business Development-Lesson 3: Rapport Building and Effective Communication
Importance of rapport building in business relationships
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Building trust and credibility with clients and stakeholders
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Effective communication techniques for business contexts
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Active listening and empathy in relationship management
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Role-playing exercises to practice rapport-building and communication skills
Relationship Management and Business Development-Lesson 4: Leveraging Relationships for Business Opportunities
Developing a client-centric mindset
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Effective cross-selling and upselling techniques
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Nurturing long-term partnerships for repeat business
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Relationship Management and Business Development-Lesson 5: Best Practices in Relationship Management
Relationship management best practices and success stories
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Techniques for maintaining client loyalty and customer satisfaction
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Continuous learning and adaptation in relationship management
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Developing a personal action plan for implementing relationship management best practices
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Relationship Management and Business Development-Conclusion and Course evaluation
Conclusion and course evaluation
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Commitment to applying relationship management skills in daily activities
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Recommended reading and podcasts