Getting Started & Synthesizing Findings and Deriving Insights-Getting Started
A Note from UC Davis
Course Introduction
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Getting Started & Synthesizing Findings and Deriving Insights-Synthesizing Findings and Deriving Insights
Synthesizing Findings and Deriving Insights Introduction
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Finding the Story in Your Research
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Market Positioning
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Quirk's: Use Research to Make Sure Your Product's Positioning is Solid, Relevant
Using Perceptual Maps
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More on Perceptual Maps
Video: The Market Positioning Map
Market Segmentation
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A Better Way to Map Brand Strategy
Segmentation: Variations and Benefits
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Video: Principles of Marketing - Segmentation, Targeting and Positioning
Conjoint Analysis
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Performing Conjoint Analysis
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Getting Started & Synthesizing Findings and Deriving Insights-Resources on Storytelling from the UC Davis Data Visualization Specialization
Introduction
A Design Checklist of the Who, What, Why, and How
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Start with your Stakeholders
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The Art of Storytelling (Past, Present, and Future)
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Storytelling and the Human Brain
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Emotional Modulators: Color, Language, and Other Design Elements
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False Narratives and Data Storytelling
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Measuring Various Marketing Efforts-Measuring Various Marketing Efforts
Measuring Various Marketing Efforts Introduction
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Advertising and Your Market Research Plan
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Does Current Advertising Cause Future Sales? Evidence from the Direct Mail Industry
Designing a Digital Advertising Framework
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Videos: McKinsey & Company on Digital Advertising Framework
Quirk's: Is digital media less effective than traditional media?
Quirk's: A framework for understanding ad effectiveness
Attributing Sales to Advertising
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Strategizing Social Media and Word of Mouth
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Building and Tracking Your Social Media Marketing Plan
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Video and Reading on Social Media Marketing
Quirk's: The three Cs of social media for organizational leaders
Planning to Communicate Findings-Planning to Communicate Findings
Planning to Communicate Findings Introduction
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Developing Recommendations
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Testing and Refining Ideas
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Use Storytelling to Increase Effectiveness
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Video: Storytelling: How to tell a Research Story
Quirk's: Tips for Communicating MR Insights Using Storytelling
Quirk's: With the focus on storytelling, are we forgetting about the data?
Quirk's: Qualitatively Speaking: What Storytelling Means for Brands and Their Customers
Choosing Best Method to Deliver Findings
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Data Visualization, Part 1
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Video: The Art of Data Visualization
Video: David McCandless: The Beauty of Data Visualization
Data Visualization, Part 2: Drawbacks of Poor Data Visualizations
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Designing and Presenting Ideas-Designing and Presenting Your Ideas
Designing and Presenting Your Ideas Introduction
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Designing Your Visualizations
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Creating a Presentation, Part 1: Sections and Style
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Creating a Presentation, Part 2: Building Blocks
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Creating a Presentation, Part 3: Closing Sections and Guidelines
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Quirk's: A guide to using PowerPoint to present research findings
Presenting Your Ideas
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Video: David JP Phillips: How to Avoid Death by PowerPoint
Quirk's: Three Steps to Better Research Presentations
Designing and Presenting Ideas-Additional Video Resources from UC Davis Data Visualization Specialization
Introduction
Design for Understanding
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Know Your Audience(s)
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Data Relationships and Design
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Language, Labeling, and Scales
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Visual Lies and Cognitive Bias
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Designing and Presenting Ideas-Course Summary
Interview with Robin Boyar
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Interview with Aaron Carpenter
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Course Summary
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