MODULE 1 - Marketing Principles for Strategic Planning-Lesson 1 - Marketing Principles for Strategic Planning
Video 0 - Welcome to Course 4 - Why this Course is Absolutely Crucial to Anyone in Sales
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Video 1 - How to Market a Mousetrap
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Video 2 - Marketing Overview - A Brief History of Marketing
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Introducing the History of Marketing Theory and Practice
MODULE 1 - Marketing Principles for Strategic Planning-Lesson 2 - Pricing Impact on Sales
Video 1 - Pricing Impact on Sales - Pt 1
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Video 2 - Pricing Impact on Sales - Pt 2 (Pricing Generic Strategies)
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Should Salespeople be given pricing authority?
How to effectively avoid and handle objections based on value?
Price Elasticity 101: The Necessities and Your Pricing Strategy
Video 3 - Pricing Impact on Sales - Pt 3 (Revenue Management)
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Video 4 - Pricing Impact on Sales - Pt 4 (Improving the Pocket Price)
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The power of pricing
The Profit Leakage: The Price Waterfall
MODULE 1 - Marketing Principles for Strategic Planning-Lesson 3 - Place & Point Of Sales
Video 1 - Place & Point of Sales
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Book: Principles of Marketing
Book: Principles of Marketing. Chapter 13.1
Whitepaper "Friction Between Sales & Marketing in Channel Decisions" - C.Rodrigues
MODULE 1 - Marketing Principles for Strategic Planning-Lesson 4 - Promotion & Advertising Allowances To Sales Force
Video 1 - Promotion & Advertising Allowances to Sales Force
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The Costly Bargain of Trade Promotion
MODULE 1 - Marketing Principles for Strategic Planning-Lesson 5 - The Missing "P": The Role of Sales in Product Development
Video 1 - The Missing "P": The Role of Sales in Product Development
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What strategic role does sales play in product design and development - StartUp Sales. Quora, 2011.
Involve sales in product development - Jeff Lash. How To Be a Good Product Manager, 2007.
MODULE 1 - Marketing Principles for Strategic Planning-Lesson 6 - The Leadership Role in Sales.
Video 1 - Module 1 Wrap-up session
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Module 2 - Sales & Marketing Harmonization-Lesson 1 - The Marketing View
Video 1- What Marketing Thinks About Salespeople
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Sales and Marketing Integration: A Proposed Framework
New Commercial Models: What's Working and what's not.
Module 2 - Sales & Marketing Harmonization-Lesson 2 - The Sales View
Video 2 - What Sales thinks about marketers
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Sales and Marketing Integration: A Proposed Framework
Module 2 - Sales & Marketing Harmonization-Lesson 3 - The Typical Conflicts - Harmonizing Sales & Marketing
Video 1 - The Typical Conflicts - Harmonizing Sales & Marketing
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Video 2 - The Typical Conflicts - Harmonizing Sales & Marketing - Interview
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Sales and Marketing Integration: A Proposed Framework
Module 2 - Sales & Marketing Harmonization-Lesson 4 - Sales & Marketing Harmonization: Final Quiz and Wrap-Up session
Video 1 - Sales & Marketing Harmonization Wrap-Up
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Module 3 - A Checklist On Sales & Marketing Integration-Lesson 1 - Are Marketing Guidelines Connected To Strategy?
Video 1 - Testing Your Company's Strategic Alignment
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A Simple Way to Test Your Company’s Strategic Alignment
The Ultimate Marketing Machine
Module 3 - A Checklist On Sales & Marketing Integration-Lesson 2 - Are Sales & Marketing Guidelines Aligned? Types of Misalignment
Video 1 - Types of Misalignment
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Video 2 - Strategic Misalignment: Portfolio & Positioning
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Video 3 - Misalignment: Value & S&T
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Ending the war between sales and marketing
A Few Words About Jack Trout & Positioning
Module 3 - A Checklist On Sales & Marketing Integration-Lesson 3 - Integration Analysis: Identifying Gaps
Video 1 - Where does the misalignment reside?
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Ending the war between sales and marketing
Module 3 - A Checklist On Sales & Marketing Integration-Lesson 4 - Filling The Gaps in The Sales & Marketing Connection: Taking the Alignment to the Next Level
Video 1 - Filling The Gaps in The Sales & Marketing Connection: Taking the Alignment to the Next Level
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Video 2 - Filling The Gaps in The Sales & Marketing Connection: Communication
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Video 3 - Filling The Gaps in The Sales & Marketing Connection: Structure & Processes
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Ending the war between sales and marketing
Sales and Marketing Integration
Module 3 - A Checklist On Sales & Marketing Integration-Lesson 5 - Module 3: Final Quiz and Wrap-up session
Video 1- A Checklist on Sales & Marketing Alignment - Module Wrap-Up session
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Module 4 - Strategic Sales Management In Action – the journey goes on-Lesson 1 - Case Analysis: A Marketing & Sales Conflict on Choice of Retail Channel
Video 1 - Understanding the background
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Opti™: A Marketing & Sales Conflict on Choice of Retail Channel
Module 4 - Strategic Sales Management In Action – the journey goes on-Lesson 2 - Case: The Marketing Point of View - Rodrigo Antunes
Rodrigo Antunes, Chief Marketing Officer speaks
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Opti™: A Marketing & Sales Conflict on Choice of Retail Channel
Module 4 - Strategic Sales Management In Action – the journey goes on-Lesson 3 - Case: The Sales Point of View - Walter Miron
Case: The Sales Point of View: Walter Miron
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Opti™: A Marketing & Sales Conflict on Choice of Retail Channel
Module 4 - Strategic Sales Management In Action – the journey goes on-Lesson 4 - Instructions for the assignment and peer-review
Instructions for the assignment and peer-review
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Opti™: A Marketing & Sales Conflict on Choice of Retail Channel