Building Your Sales Career-Welcome to the course!
Welcome!
Building Your Sales Career-Getting a Job in Sales
Why Should You Consider a Career in Sales
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The Secret to Succeeding in Sales
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Choosing a Sales Job
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When You Land Your First Sales Job
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Additional Tips to Get a Job in Sales (Optional)
Building Your Sales Career-Inbound Sales Fundamentals
Why Inbound Sales?
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Adopting an Inbound Sales Strategy
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Building Your Sales Career-Prioritizing Active Buyers Over Passive Buyers
Why is the Identify Phase Important in Inbound Sales?
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Defining a "Good Fit" Prospect
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Listening for Active Buyers
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Using Social Selling to Identify Active Buyers
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Enriching Leads With Buyer Context
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Selling With a Consultative Mindset-Earning the Attention of Today's Empowered Buyer
Why Do You Need to Personalize Your Outreach?
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Connecting With Inbound Leads
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Connecting With Leads Based On Trigger Events and Common Connections
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Moving to the Explore Phase
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Selling With a Consultative Mindset-Understanding the Buyer's Context
Why Do You Need a Qualification Framework?
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Starting an Exploratory Call
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Exploring a Prospect's Goals and Challenges
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Motivating a Prospect to Take Action
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Ending an Exploratory Call
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Selling With a Consultative Mindset-Delivering Personalized Sales Presentations
Why Should You Personalize Your Sales Presentations?
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Creating a Personalized Sales Presentation
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Recapping What You've Learned from Previous Sales Conversations
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Suggesting Ways to Achieve the Buyer's Goals
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Helping the Buyer Make the Decision
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