Inbound Business Strategy-Welcome to the Inbound Certification exam on Coursera!
Introduction to Inbound Certification
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Inbound Business Strategy-Understanding the Fundamentals of Inbound
What is inbound?
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What is the inbound methodology?
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What are the fundamentals of an inbound business?
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Inbound Business Strategy-Growing Your Business With a Flywheel Model
What is a flywheel?
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Combining Funnels and Flywheels
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How the Flywheel Killed HubSpot's Funnel
Inbound Business Strategy-Understanding the Inbound Principles
What are the inbound principles?
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The inbound methodology and principles
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Inbound Business Strategy-Creating a Company Purpose
The importance of defining your company's purpose
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Identifying your company's purpose
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HubSpot'S Culture Code
Inbound Business Strategy-Setting Business Goals
Why do you need to set business goals?
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How to set a goal that aligns with your company's purpose
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How to prioritize short-term and long-term business goals
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How HubSpot aligns its teams behind its goals
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A Management Framework for People Who Don’t Like Vegetables
Inbound Business Strategy-Creating Buyer Personas
Why are buyer personas an important part of your inbound strategy?
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How to create a buyer persona
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Create Your Buyer Personas
Inbound Business Strategy-Understanding the Buyer's Journey
What is the buyer's journey?
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How to create a buyer's journey
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Take the Inbound Certification exam!
Sales & Marketing Alignment-Introduction to Sales Enablement
Why You Need Sales Enablement
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Developing a Sales Enablement Strategy
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Sales Enablement in Action
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Sales & Marketing Alignment-Aligning Your Teams Around a Unified Revenue Goal
The Importance of Having a Vision and Setting Goals
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Creating a Revenue Goal
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Sales & Marketing Alignment-Developing a Lead Qualification Framework
The Importance of Lead Qualification
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Identifying Fit and Sales Readiness
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Mastering Lead Qualification
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How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year
Sales & Marketing Alignment-Holding Your Teams Accountable With a Service-Level Agreement
The Importance of the Sales and Marketing SLA
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Creating an SLA for Your Teams
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Optimizing Your SLA
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Beyond the SLA
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Sales & Marketing Alignment-Continuing Enablement After the Sale
The Importance of Customer Enablement
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Helping Customers Fire Their Old Solutions
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Encouraging People to Buy From You Again
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Helping Your Customers Do the Job They Hired Your Product to Do
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Customer Acquisition Vs.Retention Costs – Statistics And Trends