The Chinese Consumption Market-Doing Business in China
Welcome to Doing Business in China
()
Entering the China Market
()
Acknowledgement
Copyright and eLearning Guidance at CUHK
Pre-course survey
The Chinese Consumption Market-The Chinese Consumption Market
1.1 The Growth of the Middle Class and of China as a Country
()
1.2 The Sociological and Economic Characteristics of Chinese Consumers
()
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands
()
1.4 The Effects of Lay Elitism on Consumption Choices
()
1.5 Dialogue with Scholar: Professor Chi-yue Chiu
()
1.6 The Effects of Agency on Consumption Choices
()
1.7 Dialogue with Scholar: Professor Krishna Savani
()
1.8 This Week's Recap
()
1.9 Dialogue with Practitioner: Susanna Chiu
()
Week 1 Reading List
Digital Marketing and Relationship Management-Digital Marketing and Relationship Management
2.1 Xiaoling and Lingnan: A Life Example of Chinese Consumers' Online Shopping Behaviour
()
2.2 The Online Shopping Behaviour of Chinese Consumers
()
2.3 Relationship Building in China
()
2.4 What Is Guanxi Management, and Why Is It Important?
()
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online
()
2.6 Utilizing New Media to Communicate With Chinese Consumers
()
2.7 Dialogue with Practitioner: Stewart Li
()
2.8 Dialogue with Scholar: Professor He Lingnan
()
Week 2 Reading List
Interim survey
Materialism and Conspicuous Consumption-Materialism and Conspicuous Consumption
3.1 What Is Changing for Chinese Consumers?
()
3.2 Materialism in China
()
3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 1
()
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 2
()
3.5 The Impact of Relational Mobility on Culturally-Mixed Products
()
3.6 The Psychological Profiles of Chinese Consumers
()
3.7 Dialogue with Scholar: Professor Carlos Torelli
()
3.8 Dialogue with Practitioner: Anthony Lau
()
Week 3 Reading List
Self-Brand Connection, and How to Build a Strong Brand in China-Self-Brand Connection, and How to Build a Strong Brand in China
4.1 How Do Chinese Consumers Understand Branding?
()
4.2 How to Build a Strong Brand in China
()
4.3 Dialogue with Scholar: Professor Dongmei Li
()
4.4 Introduction of a Foreign Brand into the Chinese Market
()
4.5 Dialogue with Scholar: Professor Carlos Torelli
()
Week 4 Reading List
Well Done!