Introduction to the Digital Transformation Certificate-Instructor Introductions
Meet Your Instructor: Geoffrey G. Parker
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Meet Your Instructor: Vikrant Vaze
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Meet Your Instructor: Elizabeth L. Murnane
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Course 1: Digital Transformation and Platforms-Course 1 Overview
Course 1 Overview
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Course 1: Digital Transformation and Platforms-Module 1: Welcome to Digital Transformation and Platforms
Module 1 Overview
Why is the economy changing so rapidly and where is it occurring?
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How is structure changing in both operating and business models?
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What Is the Difference Between a Linear Value Chain and a Platform
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Unlocking Business Model Innovation through Advanced Manufacturing
Course 1: Digital Transformation and Platforms-Module 2: Digital Transformation - A Product View
Module 2 Overview
Market research; end-user selection and value proposition
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Use case development
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Minimum viable product
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Sources of value from platforms
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MVP metrics in the context of platforms
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Course 1: Digital Transformation and Platforms-Course 1 Wrap-Up
Course 1 Wrap-up
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Course 2: A Managerial View of Data Analytics for Digital Transformation-Course 2 Overview
Course 2 Overview
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Course 2: A Managerial View of Data Analytics for Digital Transformation-Module 1: The Role of Data Analytics in Organizations
Module 1 Overview
Why has data analytics become so important for organizations?
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How does the use of data generate value for organizations?
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How to make this happen?
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Data Analytics & Artificial Intelligence: What it Means for your Business and Society
Course 2: A Managerial View of Data Analytics for Digital Transformation-Module 2: Organizing for Data Analytics
Module 2 Overview
Organizing for data analytics
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How do firms go about their analytics efforts?
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Firm Challenges
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Course 2: A Managerial View of Data Analytics for Digital Transformation-Course 2 Wrap-up
Course 2 Wrap-up
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Course 3: Digital Analytics and Tools for Managerial Decision-Making-Course 3 Overview
Course 3 Overview
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Course 3: Digital Analytics and Tools for Managerial Decision-Making-Section 1: Introduction to predictive analytics
Section Overview
Lesson 1: What is analytics?
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Lesson 1: What is analytics? (reading supplement)
Lesson 2: Supervised learning for predictive analytics
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Lesson 2: Supervised learning for predictive analytics (reading supplement)
Course 3: Digital Analytics and Tools for Managerial Decision-Making-Course 3 Wrap-up
Course 3 Wrap-up
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Course 4: Digital Age Product Design and Development-Course 4 Overview
Course 4 Overview
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Course 4: Digital Age Product Design and Development-Module 1 Overview
Module Overview
Course 4: Digital Age Product Design and Development-Lesson 1.1: How design drives digital transformation
How design drives digital transformation
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Design thinking 101
Video: IDEO
Course 4: Digital Age Product Design and Development-Lesson 1.2: Physical, digital, and service products and combinations
Physical, digital, and service products and combinations
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Adding a layer of digital to physical products and services
How I stopped worrying and learned to love design thinking
Course 4: Digital Age Product Design and Development-Lesson 1.3: Lean development
Lean development
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Intro to the Scrum Framework [video]
Supplementary resources
Course 4: Digital Age Product Design and Development-Lesson 1.4: Identifying product opportunities
Identifying product opportunities
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Design's unsexy middle bits
Supplementary resources
Course 4: Digital Age Product Design and Development-Course 4 Wrap-up
Course 4 Wrap-up
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Course 4: Digital Age Product Design and Development-Digital Transformation Certificate Program
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