Capstone Project-Introduction and Directions
Welcome to the Capstone!
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How You Will Build Your Social Media Marketing Strategy
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Download the Project Templates and Worksheets
Linked Cells in your Social Marketing Planning Worksheets
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Steps to Complete for this Unit
Download PDFs of the Presentation Slides
Your Market Planning Tool
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Secondary Research to Start the Process
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Defining Your Social Market
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Selecting a Strategy-Support Systems
Steps to Complete for this Unit
Establishing Your Empowering Concept
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Selecting Your Strategy
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Engagement Marketing
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52 Week Calendar for 2023 and 2024
Nurture Marketing
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Social IMC
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Community Support Sites
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Develop Your Marketing Program -Justify Your Program
Steps to Complete for this Unit
Developing Your Marketing Program
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Creating Your Program's Budget
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Finding Performance Metrics to Power Your Plan
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Performance Funnels and KPIs
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Marketing is Funnel Management
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Finding Funnel Performance Metrics
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Justifying Your Program
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Download a Budget and Metrics Example
Complete and Submit Your Capstone Projects-Presenting Your Plan
Steps to Complete for this Unit
Pilot Program
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Social Marketing Schedule
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Presenting Your Plan
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Final Presentation of the Specialization
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Peer Review and Congratulations! -You did it!
Don't forget to do your 3 peer reviews!
That's a Wrap!
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