Digital Marketing Landscape-Course Introduction
Welcome to the course!
Glossary of Digital Marketing Terms
Digital Marketing Landscape-Customer Behavior and Expectations
Module Introduction
New Digital Context
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Digital Consumer Behavior
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Customer Expectations
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Summary
Digital Marketing Landscape-Digital Concepts
What is Digital
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Digital Disruption
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The Digital Customer Journey
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Summary
Digital Marketing Landscape-Digital Opportunities
The Digital Opportunity
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Digital and Your Organization
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Business Growth and Digital
Digital for You
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Summary
Digital Marketing Landscape-Additional Resources: Week 1
Additional Resources
Digital Marketing Principles-Digital Marketing Basics
Module Introduction
Key Digital Marketing Concepts
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Traditional and Digital Marketing
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3i Principles
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Digital Channels
Summary
The Complete Guide to Shaping a Successful Digital Marketing Career
Digital Marketing Principles-Digital Customer Journey
The Buyer's Journey Introduction
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The Buyer's Journey
Marketing Functions
Integrating Traditional and Digital Marketing
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Aligning the Buyer's Journey with Channels
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Tools for Digital Marketing
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Summary
Digital Marketing Principles-Additional Resources: Week 2
Additional Resources
Content Marketing for Social-Content Creation
Module Introduction
Content Marketing
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How to Plan
Content Types
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Social Listening
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Summary
Content Marketing for Social-Content Formats
Social Media Platforms
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Content by Audience
Blogging
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Influencer Marketing
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Video
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eBook and Whitepapers
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Infographics
Images
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Podcasts
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User Generated Content (UGC)
Social Influencer Networks
Content Creation Tools
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Summary
Content Marketing for Social-Content Scheduling
Content Calendars
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Scheduling Components
Paid and Fixed Social Buying
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Summary
Content Marketing for Social-Additional Resources: Week 3
Additional Resources