What is Storytelling?-Welcome
Welcome to the Course
Welcome
()
Course Methodology and Evaluation
What is Storytelling?-Storytelling and Humans
What´s in a Story?
()
An Experimental Study of Apparent Behavior
Why Do We Need Stories
What is Storytelling?-Is Everything Content?
What´s Good Content?
()
Client Empathy as a Storyteller
()
Storytelling Brain
What is Storytelling?-Storytelling and Brands
The Significant Objects Experiment
Brands That Get It, Brands That Don´t
The Myth of the Creative Type. Guest Speaker Interview: Francisco di Paola
()
Strategic Storytelling-Actual Minds, Multiverse Worlds
Welcome To Week 2 and Strategic Storytelling
()
Actual Minds, Possible Worlds
Stories as Algorithms for the Mind
()
Rosser Reves and Coca Cola
()
Strategic Storytelling-The Attention Economy Challenge
The Attention Economy War
()
Storythinking as a Framework
()
Strategic Storytelling-Strategic Storytelling vs Tactical Storytelling
What Remains, What is Changing
()
Purpose and Trends. Guest Speaker Interview: Mariana Jasper
()
Strategic Storytelling-Storytelling in the Age of the Metaverse
Welcome To The Metaverse: What's Real, What's Not
()
Romans, Cathedrals and the Metaverse
I love Lucy and TV - Lessons Learned
()
Data Storytelling-How To Tell Stories With Numbers
Welcome To Week 3 and What is a Story With Numbers
()
Cognitive Load and Visual Perception Principles
Numbers and Presentations: Resist the Temptation
()
Data Storytelling-Thou Shalt Never Bore the Audience
Focus on Your Audience´s Attention
You See With Your Brain
()
Data Storytelling-Think Like a Designer
Format, Design, Tables and Pies
What Happens at NASA Doesn't Stay at NASA
()
Brand Storytelling-Storytelling Whitin the Organization
Welcome to Week 4
()
The Hero's Journey and Brand Narrative
The Origin Myth and the Hero's Journey
()
Brand Storytelling-Content Persona, Storytelling Team and Content Calendar
Content and Storytelling Levels in an Organisation
What is a Content Persona
()
Storytelling Team and Content Calendar
Brand Storytelling-We Are All Content Dj's
Where Do Stories Ideas Come From?
Brands That Execute Perfect Stories. Guest Speaker Interview: Mariana Jasper
()
Course Ending