The importance of value for competitive strategy-Course overview
Course overview and introduction
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Course overview
Learning activities
The importance of value for competitive strategy-Weekly outline 1
Week 1 outline
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The importance of value for competitive strategy-Lesson 1
The nature of value
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What is competitive strategy?
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Explore further resources 1
The importance of value for competitive strategy-Practice 1
Practice task: Employees and customers
Challenge exercises 1
The importance of value for competitive strategy-Habit corner
Week 1 Habit Corner
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Know your Customers and Competitors-Weekly outline 2
Week 2 outline
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Know your Customers and Competitors-Lesson 2
Customer analysis and segmentation
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Competitor analysis
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Explore further resources 2
Know your Customers and Competitors-Practice 2
Practice task 2
Challenge exercise 2
Know your industry-Weekly outline 3
Week 3 outline
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Become a Global MBA learner
Know your industry-Lesson 3
Know the forces that drive your industry
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Macro-environmental factors
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Explore further resources 3
Know your industry-Practice 3
Practice task
Challenge exercise 3
Know your competitive options-Weekly outline 4
Week 4 outline
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Know your competitive options-Lesson 4
Generic competitive strategies
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Differentiation (+ Focus)
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Cost Leadership (+ Focus)
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Explore further resources 4
Know your competitive options-Practice 4
Practice task 4
Know your organisation-Weekly outline 5
Week 5 outline
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Know your organisation-Lesson 5
Internal and external fit
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The resource-based view on strategy
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Option evaluation
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Explore further resources 5
Know your organisation-Practice 5
Practice task 5
Develop and evaluate your strategic options -Weekly outline 6
Week 6 Outline
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Develop and evaluate your strategic options -Lesson 6
Portfolio analysis / ambidexterity
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Creating value through firm growth / The Ansoff matrix
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Blue Ocean strategy overview / Value innovation
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Explore further resources 6
Develop and evaluate your strategic options -Practice 6
Practice task
Challenge exercise 6