Introducing strategy formulation-Course introduction
Course introduction
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Discussion forum
Introducing strategy formulation-The crux of strategy formulation
Defining business strategy
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Competitive advantage
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Strategy plans
Industry analysis-Vestas and the wind turbine industry
Vestas and the wind turbine industry
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Vestas Wind Turbines
Industry analysis-Business environment
Business environment
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Aviation trends
Industry analysis-Industry attractiveness
Competition from substitutes
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The cost of energy
Threat of entry
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The case of Suzlon
Rivalry between established competitors
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The threat from China?
Bargaining power of buyers
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The vulnerability of the wind turbine industry
Bargaining power of suppliers
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The supplier's fault?
Resources and capabilities-ECCO and the production of shoes
ECCO and the production of shoes
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ECCO's leather tanneries
Resources and capabilities-The relationship between resources and competitive advantage
The relationship between resources and competitive advantage
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The resource based view
Resources and capabilities-Resources and capabilities
Firm resources
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Microsoft buying skype
What would FC Barcelona be without Messi?
Organizational capabilities
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How firms view organizational capabilities?
Sustaining competitive advantage through resources and capabilities
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VRIO framework
Global strategies and the multinational corporation-Carlsberg in China
Carlsberg in China
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Reflections of a CEO
Global strategies and the multinational corporation-Defining the multinational enterprise
Defining the multinational enterprise
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Definitional problems?
Motives for internationalization
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East India Company and Google
Global strategies and the multinational corporation-Strategies of multinational enterprises
Integration-responsiveness approach to global strategies
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The balance act between local and global forces
Strategic decision making-LEGO’s outsourcing journey
LEGO’s outsourcing journey
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LEGO production
Strategic decision making-Elements of decision making
Homo economicus and bounded rationality
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Bad business decisions
Cognitive limitations
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Cognitive biases
The Mozart of Chess
Strategic decision making-Strategy as forecasting
Strategy as forecasting
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Strategy as forecasting
Hidden costs
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The hidden costs of offshore outsourcing
Formulating a Strategy in a 21st Century Creative Company-Formulating a Strategy in a 21st Century Creative Company
Assignment information
Video info
Story of e-Types
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e-Type business
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A strategic dilemma
Story of e-Types - part II
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e-Types dilemma
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