Introduction to Factor Analysis-Introduction to Factor Analysis
Collecting and Reporting Survey Results
The Sharing Economy
Using Factor Analysis to Identify Underlying Constructs - Part 1
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Using Factor Analysis to Identify Underlying Constructs - Part 2
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Module 1 "Walk-through"
Implementing Factor Analysis-Implementing Factor Analysis
Using Factor Analysis to Identify Underlying Constructs - Part 3
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Using Factor Analysis to Identify Underlying Constructs - Part 4
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Using Factor Analysis to Identify Underlying Constructs - Part 5
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Module 2 "Walk-through"
Customer Segmentation-Customer Segmentation
In Retail, Profiling for Profit
Delta Changes SkyMiles to Require Minimum Spend
Starbucks in changing its rewards program, and people are not happy about it
Customer Segmentation - Part 1
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Customer Segmentation - Part 2
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Customer Segmentation - Part 3
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Module 3 "Walk-through"
Perceptual Maps-Perceptual Maps
A Better Way to Map Brand Strategy:
Five Steps to Change the Perception of Your Brand
Building Perceptual Maps - Part 1
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Building Perceptual Maps - Part 2
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