Insist on the Highest Standards as a Product Manager-Why Learn Product Management from Nancy Wang and AWIT
Let's Get Started in Product Management
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Optional: Follow Nancy and AWIT
Insist on the Highest Standards as a Product Manager-Why Product Managers are Mini-CEOs
Why PMs are Mini-CEOs
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Required: Elad Gil on What PMs Do and Which Ones Do Well
Insist on the Highest Standards as a Product Manager-Product Manager Titles and Salaries
How much do product managers earn?
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Product Management Careers
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The Amazon Product Management Difference
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How Amazon Selects Its Product Managers with Wayne Duso
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Senior Roles for Product Management with Wayne Duso
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Customer Obsession-Map Your Customer Personas
Customer Personas vs. Market Segmentation
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PM a Bank's Credit Card Product
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Parting Thoughts on Product Management Success
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Customer Obsession-Map Your Customer Journeys
Making Sense of Product Sense
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The Customer Acquisition Journey: AIDA
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The Post-Acquisition Journey - Customer Retention
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Parting Thought
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Customer Obsession-When Your Buyer is Not Your User; Making Business-to-Business Sales
When Buyer ≠ User
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Making B2B Sales
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Ownership-Party with PRDs
Intro to Amazon-style Product Requirement Documents (PRDs) Part 1
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Intro to Product Requirement Documents Part 2
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PRD Number 2
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Parting Thought
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Ownership-Get into PRFAQs
Intro to Press Releases (PRs)
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Optional: Original Amazon Detective PR/FAQ
Wrapping Up PRs
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Why create FAQs? An Introduction
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Parting Thought
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Think Big as a Product Manager-Validate Customer Insights with Your MVP
Achieve Your Product-Market Fit with Your MVP
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Refine Your Go-To-Market Strategy
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Think Big as a Product Manager-Size Your Market with TAM, SAM, and SOM
Meet TAM, SAM, and SOM
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Practice Sizing a Market
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Think Big as a Product Manager-Compete Intelligently with Competitive Intelligence
Compete with Competitive Intelligence
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BLUE vs. Samson Microphones
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Competitive Moats
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Arum Kang 1 Coffee Meets Bagel on Shark Tank
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Arum Kang 2 Turning Down $30M from Mark Cuban
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Arum Kang 3 Advice for New + Current PMs
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Amir Movafaghi 1 Intro
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Amir Movafaghi 2 Twitter, Mixpanel Competitive Advantage
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Amir Movafaghi 3 Desirable Traits of PMs
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Reflect & Review
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Review Your Experience for Nancy & AWIT