Introduction to the Cycle-Course Introduction and Introduction to the Cycle
Watch: Welcome to the Course!
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Meet Your Instructors
Activity: Introductory Questionnaire
Recommended Reading: The Cycle: Introduction (Pages 1-5)
Review: The Cycle and Annotated Cycle
Optional Activity for Students or Learners Not Affiliated with an Organization
Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts
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Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?
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Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater
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Watch: Introduction to the Cycle Part 4 - Family and Conclusion
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Introduction to the Cycle-Frequently Asked Questions
Watch: Frequently Asked Questions: The Cycle
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Read: The Cycle: Executive Summary
Read: Selected Blog Posts: Introduction to the Cycle
Introduction to the Cycle-The Cycle in Practice
Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)
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Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)
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Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)
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Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)
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Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)
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Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)
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Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)
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Watch: Review of The Cycle and Preparing for Next Week
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Long-Term Artistic Planning-Introduction to Long-Term Artistic Planning
Watch: Introduction to Long-Term Artistic Planning
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Watch: Benefits of Long-Term Artistic Planning
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Watch: Implementing Long-Term Artistic Planning
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Recommended Reading: The Cycle: Chapter One (Pages 6-23)
Review: Example 5-Year Program Plan
Long-Term Artistic Planning-Frequently Asked Questions
Watch: Frequently Asked Questions: Long-Term Artistic Planning
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Read: 10 Truths about Artistic Planning
Read: Selected Blog Posts: Long-Term Artistic Planning
Long-Term Artistic Planning-Artistic Planning in Practice
Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)
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Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)
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Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)
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Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)
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Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)
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Activity: 5-Year Program Plan
Watch: Review of Long-Term Artistic Planning and Preparing for Next Week
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Institutional Marketing-Introduction to Institutional Marketing
Review: Example Institutional Marketing Calendar
Watch: Introduction to Institutional Marketing Part 1
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Watch: Introduction to Institutional Marketing Part 2
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Watch: Introduction to Institutional Marketing Part 3
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Watch: Introduction to Institutional Marketing Part 4
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Recommended Reading: The Cycle: Chapter Three (pages 47-78)
Institutional Marketing-Frequently Asked Questions
Watch: Frequently Asked Questions: Institutional Marketing
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Read: 10 Truths About Institutional Marketing
Read: Selected Blog Posts: Institutional Marketing
Institutional Marketing-Institutional Marketing in Practice
Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)
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Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)
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Activity: 1-Year Institutional Marketing Calendar
Watch: Review of Institutional Marketing and Preparing for Next Week
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Programmatic Marketing-Introduction to Programmatic Marketing
Watch: Programmatic Marketing Part 1: What are We Selling?
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Watch: Programmatic Marketing Part 2: How Are We Selling It?
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Watch: Programmatic Marketing Part 3: To Whom Are We Selling?
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Watch: Programmatic Marketing Part 4: At What Price?
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Watch: Programmatic Marketing Part 5: With Which Media?
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Recommended Reading: The Cycle: Chapter Two (Pages 24-46)
Programmatic Marketing-Frequently Asked Questions
Watch: Frequently Asked Questions: Programmatic Marketing
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Read: 10 Truths for Programmatic Marketing
Read: Selected Blog Posts: Programmatic Marketing
Programmatic Marketing-Programmatic Marketing in Practice
Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)
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Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)
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Activity: Marketing Summary for One Program or Event
Watch: Review of Programmatic Marketing and Preparing for Next Week
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Family and Boards-Introduction to Boards
Read: Board Audit
Watch: Introduction to Boards
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Watch: Board Projects
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Watch: Board Meetings
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Watch: Board Culture Change
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Recommended Reading: The Cycle: Chapters 4 and 5 (Pages 79-103)
Family and Boards-Frequently Asked Questions
Watch: Frequently Asked Questions: The Family and Boards
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Read: Selected Blog Posts: Family and Boards
Family and Boards-Boards In Practice
Watch: Case Study: Board Engagement at Dance Place (Washington, DC)
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Watch: Case Study: Board Engagement at MACLA (San Jose, California)
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Family and Boards-The Family In Practice
Watch: Case Study: Family at Bronx Documentary Center (New York, NY)
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Watch: Case Study: Family at British Council (Belgrade, Serbia)
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Watch: Case Study: Family at AGORA Arts & Culture (Alexandria, Egypt)
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Activity: Board Audit
Watch: Review of Family and Boards and Preparing for Next Week
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Fundraising and Course Summary-Introduction to Fundraising
Review: The Donor Development Cycle
Watch: Introduction to Fundraising
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Review: Three Essential Fundraising Mechanisms
Review: Example Membership Campaign - Alaska Native Heritage Center
Review: Annual Membership Campaign: CBSO
Review: Example Targeted Campaign
Watch: Three Essential Fundraising Mechanisms
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Recommended Reading: The Cycle: Chapter Six (Page 104-137)
Fundraising and Course Summary-Frequently Asked Questions
Watch: Frequently Asked Questions: Fundraising
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Read: 10 Rules for Fundraising
Read: Selected Blog Posts: Fundraising
Fundraising and Course Summary-Fundraising in Practice
Watch: Case Study: Fundraising at Dance Place (Washington, DC)
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Watch: Case Study: Fundraising at British Council (Lagos, Nigeria)
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Watch: Case Study: Fundraising at Compagnie Pal Frenak (Budapest, Hungary)
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Watch: Case Study: Fundraising at Center for Asian American Media (San Francisco, California)
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Optional Reading: Integration of Marketing and Fundraising Efforts at Abbey Theatre (Dublin, Ireland)
Watch: Review of Fundraising
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Activity: 1-Year Cultivation Calendar
Activity: Annual Membership, Major Donor Campaign, or Targeted Campaign
Fundraising and Course Summary-Course Conclusion
Watch: Course Conclusion
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Read: Selected Blog Posts: Course Summary
Course Evaluation
Optional: Additional Reading