Getting Started with Revenue Management-Introduction
Welcome back!
()
Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
()
Getting Started with Revenue Management-Overview and Evolution of Revenue Management
EDC and the importance of Revenue Management
()
History of Revenue Management
()
Shift in consumer behavior
()
Complementary Readings
Getting Started with Revenue Management-Simple steps to get started
Overview of Revenue Management
()
Introduction to Segmentation
()
Introduction to Forecasting and Budgeting
()
Introduction to Pricing
()
Complementary Reading
Getting Started with Revenue Management-How to increase the bottom line
How Revenue Management can increase Bottom line
()
Effective Yielding
()
Complementary Readings
Getting Started with Revenue Management-If you want to go deeper...
Complementary Readings
Introduction to Segmentation-What Segmentation means
Overview of Segmentation
()
What is Segmentation?
()
Evolution in Segmentation1
()
Evolution in Segmentation2
()
Complementary Reading
Introduction to Segmentation-Segmenting your market
Types of Segmentation
()
Strategic Segmentation
()
Considerations of Determining Segmentation
()
Re-segmentation Process
()
Industry Best Practices
()
Complementary Readings
Introduction to Forecasting & Budgeting-What Forecasting means
Introduction to forecasting and budgeting
()
Basic terminology
()
What is Forecasting?
()
Why Forecast?
()
Complementary Readings and Videos
Introduction to Forecasting & Budgeting-Trends in Forecasting
Start with Reservation and Market Data
()
Competitor Pricing & Online Review Data
()
Air Traffic and Weather Data
()
Complementary Readings and Videos
Introduction to Forecasting & Budgeting-Forecasting and Budgeting in practice
Revenue System vs Excel
()
Evaluating Forecast accuracy
()
Budgeting
()
Best Practices
()
Complementary Readings and Videos
Introduction to Pricing-What Pricing means
Overview and Basic Vocabulary
()
Hotel Pricing Strategies
()
How to increase Rates
()
Complementary Readings and Videos
Introduction to Pricing-Pricing in Practice
Seven most common Pricing mistakes
()
BAR vs Open Pricing
()
Revenue Strategy: key to optimizing profit
()
Complementary Readings and Videos
Introduction to Pricing-Final steps
Conclusion
()
If you want to go further...