Big Data-Why is listening critical to your social programs?
Welcome to MOOC 2!
Meet Your Instructors
Grading and Logistics
Moore's Law and the 3 Accelerations that changed business forever
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Thomas Friedman on the 3 Accelerations [book link in resources]
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Using Social Data
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Social Data Flows from a Single Source
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Data Extraction from Social Documents
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Accuracy of Text Analysis
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Data Extraction from Photos and Videos
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Course Bookstore
Big Data-Signing Up for IBM Cloud & Sprinklr LITE Systems
Accessing and Using the IBM Cloud System [for free!]
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Signing Up for the IBM Cloud System for Free
Signing Up for the Sprinklr LITE system
Using the Sprinklr LITE System
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Big Information-Monitoring systems to help your social programs.
The How-to Section
Change is constant! Please read before doing social analytics
Social Media Analytics Overview
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Why do you need these free social analytics tools?
The Anatomy of a Tweet
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Free Influencer Analytics Tools - Followerwonk, Buzzsumo & Instagram Search
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Free Keyword & Pay Per Click Analytics Tools 2020
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Free Hashtag Analytics Tools - Ritetag, Hashtagify.me & Keyhole.co
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Free Search Analytics Tools - Google Trends, Answer the Public & BoardReader
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Free Content Analytics Tools - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes
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Bonus - IBM Institute for Business Value - Free Resource for Technology Information
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Social Monitoring
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Salesforce Social Studio - formerly Radian6
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Social Marketing Toolkit Pt. 1c - Analyzing Content
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Big Insights-How to transform raw data and make it useful to you.
Social Analytics
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Transforming Data to Information
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Using Free Ubersuggest to learn about your company, competitors & topics of interest
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If you use the Chrome Browser, Ubersuggest is a great free add on
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Hootsuite Free is a Free Social Scheduler
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Is.gd is a free link tracking tool
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Now that you have identified influencers and hashtags, let's start using them!
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IBM Cloud Visual Recognition System
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IBM Cloud Tone Analyzer
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Big Insights-Peer Review Assignment
2.14 Using Social Analytics to grow your professional follower base
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Hearing Your Target Market through Social Tools
Getting Your Peer Review Assignment Reviewed
Real-Time in Action-See how social insights can lead to ROI-increasing action.
How Are Big Insights Being Used Today?
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Engagement Strategies
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Building Social Relationships
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Taco Bell War Room
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Crisis Management
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Social Insights for Content Strategies
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Download the Lecture Video Slides
What Comes Next?