Week 1: Course Orientation and Overview-Course Overview
Course Introduction
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Defining Critique
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Using the Lexicon and the Critique Framework
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About the Critique Framework
Who this course is for
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How to Pass This Course
Academic Integrity
About CalArts and the Program in Graphic Design
Week 1: Course Orientation and Overview-How Peer Review Works
What is peer review?
Why Peer Review?
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Peer Review Tips
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How to apply feedback
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Week 1: Course Orientation and Overview-Course Communication Policies
Instructor Presence and Staff Support
Forum Guidelines
Requesting Peer Reviews
Week 1: Audience/Context/Culture-Weekly Overview
Introduction: Audience/Context/Culture
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Lexicon and Bibliography: Audience/Context/Culture
Week 1: Audience/Context/Culture-Audience, Visual Language, and Agenda
Thinking Through Making Form
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Audience
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Visual Language & Cultural Hierarchy
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Agenda and function
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Week 1: Audience/Context/Culture-Assessment
Instructor Critique: Audience/Culture/Context
Week 2: Basics of Form-Weekly Overview
Introduction to Week 2
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Lexicon and Bibliography: Basics of Form
Week 2: Basics of Form-Visual Form Lexicon
Introduction: Basics of Visual Form
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Visual Contrast: Scale, Shape, Color, and Value
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Visual Contrast: Line, Texture, Direction, and Movement
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Week 2: Basics of Form-Visual Hierarchy
Contrast and Visual Hierarchy
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Legibility and Readability
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Week 2: Basics of Form-Composition
Sharpening and Leveling
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Composition: Figure/Ground (from Introduction to Imagemaking)
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Week 2: Basics of Form-Lexicon in Use
Case Study/Demonstration Critiques: Introduction
Case Study/Demonstration Critique 1: April Greiman poster
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Case Study/Demonstration Critique 2: Raymond Scott Poster
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Case Study/Demonstration Critique 3: Superbad poster
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Week 3: Meaning and Concept-Weekly Overview
Introduction to Week 3
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Lexicon and Bibliography: Meaning and Concept
Week 3: Meaning and Concept-Meaning/Concept Lexicon
Denotation and Connotation
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Visual Icons, Similes, Symbolism, Metaphors, and Themes
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Cliche, Pastiche, Appropriation, Parody, and Satire
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Narrative / Sequence / Storytelling
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Week 3: Meaning and Concept-Assessment
Instructor Critique: Narrative/Sequence
Week 4: Synthesis: Critique and Effective Design-Weekly Overview
Introduction to Week 4
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Week 4: Synthesis: Critique and Effective Design-Defining Contemporary Design
Agenda and Authorship
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Why does design look contemporary?
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Week 4: Synthesis: Critique and Effective Design-Synthesizing the Lexicon
Synthesizing the Lexicon, Part 1
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Synthesizing the Lexicon, Part 2
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Synthesizing the Lexicon, Part 3
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Synthesizing the Lexicon, Part 4
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