What is a Trademark?-Welcome
Introduction
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Pre-Course Survey (Optional)
Trademark Overview
What is a Trademark?-The Policy Behind Trademarks
The Policy Behind Trademarks
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Examples of the Universe of Possible Trademarks
What is a Trademark?-What Can Qualify as a Trademark?
What Can Qualify as a Trademark?
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Contrasting Trademarks to Company Registrations and Domain Names
Trademark vs. Other Important Company Identifiers
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What is a Trademark?-Designations That Cannot be Trademarked
Limits on Trademark Protection
Designations That Cannot be Trademarked
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How to Choose the Right Trademark-Choosing a Legally Strong Mark
Different Perspectives on What Makes a Good Trademark
What Makes a Good Trademark?
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The Importance of Enforceability
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How to Choose the Right Trademark-Considerations for Descriptive Marks
Introduction to Secondary Meaning
Can You "Fix" a Descriptive Mark?
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How to Choose the Right Trademark-When to Conduct a Clearance Search for a Potential Mark
Should You Search a Potential Mark?
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How to Choose the Right Trademark-Designing the Search
How to Search
Designing a Clearance Search
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How to Choose the Right Trademark-Interpreting the Search Results
Interpreting the Search Results
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Optional Reading: Non-Legal Considerations
Why and How to Protect a Trademark-Deciding Between State and Federal Trademark Protection
Federal vs. State Trademark Registration
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Why and How to Protect a Trademark-Determining the Right Time to File
When Are You Ready to File an Application?
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Why and How to Protect a Trademark-Filing a Federal Trademark Application
Overview of the Registration Process
Filing a Federal Trademark Application Part 1
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Filing a Federal Trademark Application Part 2
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Why and How to Protect a Trademark-What Happens After You File
Overview of the Process After Filing
What Happens After the Application is Filed?
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How to Maintain a Mark and the Basics of Infringement-Maintaining Your Trademark Rights
Optional Reading: Safeguarding Your Trademark
Proper Trademark Marking and Use
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Policing and Maintenance Part 1
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How to Maintain a Mark and the Basics of Infringement-Addressing Trademark Infringement
Discovering Infringement
Policing and Maintenance Part 2
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Addressing Trademark Infringement
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Concluding Thoughts
How to Maintain a Mark and the Basics of Infringement-Course Summative Assessment
Post-Course Survey (Optional)