Understanding Corporate Communications -Lesson 1: Introduction to Corporate Communications
Welcome to the course
Welcome and Introduction to the Instructor
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Course Overview
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Overview of the Corporate Communications Function
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Importance of Effective Communications in Organizations
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Key Stakeholders in Corporate Communications
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Role of Corporate Communications in Achieving Organizational Goals
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Understanding Corporate Communications -Lesson 2: Internal Employee Communications
Strategies for developing and implementing internal communication plans
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Effective use of various channels for internal communications
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Engaging employees through effective communication
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Building a positive organizational culture through internal communications
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Understanding Corporate Communications -Lesson 3: Media and Public Relations
Understanding the Role of media in corporate communications
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Crafting key messages and press releases
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Managing media relationships and interviews
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Dealing with media crises and reputation management
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Understanding Corporate Communications - Lesson 4: Crisis Communications
Preparing for and managing communication during a crisis
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Crisis communication strategies and best practices
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Crisis communication team roles and responsibilities
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Maintaining transparency and building trust in times of crisis
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Understanding Corporate Communications -Course Wrap-up
Conclusion
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Additional reading