Alternative Design Methodologies-Welcome
Welcome to the Course
Welcome
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Meet Your Faculty
Course Methodology and Assessment
Key Terms and Concepts
Go Even Further with Parsons
Alternative Design Methodologies-The Non-Negotiable Essentials
Gaining Insight and Testing with a Prototype
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Managing Bias in the Design Process
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Bias and Prototype Testing
Alternative Design Methodologies-The Design Thinking Methodology
The Origins of Design Thinking
The Five Stages of Design Thinking
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Guest Speaker Interview: Melanie Arens
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Human-Centered Design
Alternative Design Methodologies-Jobs to Be Done
Why We Hire and Fire Products
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Correlation versus Causality
Hiring and Firing Products
Choosing a Business Model to Take Your Solution to Market-Misidentification of the Opportunity Space
Introduction to Choosing a Business Model to Take Your Solution to Market
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Incremental Change versus Radical Innovation
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Guest Speaker Interview: Manoj Chiba
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Types of Innovation
Choosing a Business Model to Take Your Solution to Market-Six Business Models That Create New Value
Successful Business Model Innovators
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Six Business Models That Can Create New Value
Case Study - The Founder
Choosing a Business Model to Take Your Solution to Market-Sustainable Business Models
What is a Sustainable Business Model?
Sustainable Business Model Innovators
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Sustainable Business Models
Design Tools to Evolve Your Business Model in Market-Business Design
Introduction to Design Tools to Evolve Your Business Model in Market
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Finding the Right Fit: Problem-Solution, Product-Market, and Commercial Fit
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Guest Speaker Interview: Beata Giermasinska
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Design Tools to Evolve Your Business Model in Market-Creating Shared Value
Shared Value Model
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Shared Value Firms and Markets
Shared Value Models
Design Tools to Evolve Your Business Model in Market-Managing Your Conversion Funnel
Defining a Conversion Funnel
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Heuristic Analysis
Conversion Funnels and Heuristic Analysis
Pain Points and Success-Cognitive Load Versus User Benefit
Introduction to Pain Points and Success
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The Neuroscience Behind Cognitive Load
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Defining Cognitive Load and User Benefit
Cognitive Load and User Benefit in the Digital Age
Pain Points and Success-Digital Dynamics
Leveraging Cognitive Load and User Benefit
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Utilizing Cognitive Load
Growth Hacking
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Analysis and Perspectives on Growth Hacking
Pain Points and Success-Insider Tips
Design is About Discipline
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Innovation and Fast Track Delivery