When and How to Use Surveys-Welcome to the Course!
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Course Syllabus
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When and How to Use Surveys-Course Introduction
Course Introduction
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The Basics of UX Research
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Ethics and UX Research
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When and How to Use Surveys-When and How to Use Surveys
Survey Terms
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Understanding Error
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Four Sources of Error
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Asking the Right People (Coverage Error)-Asking the Right People (Coverage Error)
Defining Your Population
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Probability vs Non-Probability
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Non-Probability Samples
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Non-Probability Samples: Panels
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Survey Modes
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Getting Answers (Nonresponse error)-Getting Answers (Nonresponse error)
Nonresponse: The Respondent Mindset
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Nonresponse: Increasing Benefits
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Nonresponse: Reducing Cost
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Nonresponse: Establishing Trust
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Writing Questions (Measurement Error)-Writing Questions (Measurement Error)
Questions: The Respondent State of Mind
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Defining Your Concept
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Anatomy of a Survey Question
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Basic Guidelines for Writing Questions
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Open-Ended Questions
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Closed-Ended Questions
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Designing Nominal Questions
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Designing Ordinal Questions
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Common UX Survey Questions
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Visual Design of Survey Questions
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Writing Survey Questions - Best Practices
Writing Questions (Measurement Error)-Advanced Survey Topics
Ethics of Survey Research
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About Research at Scale-About Research at Scale
Introduction to About Research at Scale
What is UX Research at Scale?
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How Giant Websites Design for You (and a billion others, too)
A Maturity Model
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UX Maturity Models, A Collection
Findings versus Reports
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Interview: How Do People Practice UX Research at Scale Now?
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Behavioral Analytics-Behavioral Analytics
Introduction to Behavioral Analytics
Website Analytics for UX
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All About Metrics
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Research Questions and Website Analytics
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Search Analytics
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Let's Talk: The Practice of User Research
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Analytics Dataset: Peer Assignment Setup
Metrics Glossary
Suggestions for Further Exploration
Remote Testing-Remote Testing
Introduction to Remote Testing
Remote Testing
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Remote Moderated Testing
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Remote Unmoderated Testing
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Download Data
Example Remote Unmoderated Test
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Example Remote Test Script
Informed Consent Form
Analyzing Moderated Tests
Suggestions for Further Exploration
A/B Testing and Preference Testing-A/B Testing and Preference Testing
About A/B Testing
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A/B Testing vs Preference Testing
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Conducting Preference Testing
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Conducting an A/B Study
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Between vs. Within Subjects
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Ethics of A/B Testing
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Preference Test: Peer Review Assignment Setup Part 1
Preference Test: Peer Assignment Setup Part 2
Preference Test: Example Survey Questions
Final Thoughts
Suggestions for Further Exploration
Course Feedback
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