What Makes Ideas Sticky?-Creating Shareable Content
Course Introduction
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Contagious: How Things Catch On
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Making Messages Stick
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Simple
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Unexpected
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Concrete
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Credible
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Emotional Stories
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How Social Influence Shapes Behavior-Power and Psychology of Social Media
The Power of Social Influence
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Normative Influence
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Using Social Influence to Increase Success
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When Social Influence is Anti-Social
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Conformity or Divergence?
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The Power of Word of Mouth-Promoting Positive Buzz in Marketing and Advertising
Word of Mouth
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Why Word of Mouth Matters
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Social Currency
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Triggers
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Emotion
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Public
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Practical Value
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Stories
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Social Networks-Leveraging Social Media and Sharing
How Social Networks Spread Information and Influence
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What are Social Networks?
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How Networks Shape the Spread of Information
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Sprinkler vs. Waterfall Strategies
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Social Ties and Active Sharing
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Course Conclusion
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