Meaning and making meaning-Course overview
Course welcome and introduction
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Course overview
Which continent do you hail from?
Preconceptions: What work means to you...
Meaning and making meaning-Weekly outline 1
Week 1 Outline
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Meaning and making meaning-Lesson 1
Meaningful work
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Work design and meaning
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Meaninglessness
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Meaning through fit
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Explore further resources 1
Meaning and making meaning-Practice 1
Practice exercises 1
Meaning and making meaning-Habit corner
About the habit corner
Habit corner 1
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Habit Corner- Sample
Leadership and meaning making-Weekly Outline 2
Week 2 Outline
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Leadership and meaning making-Lesson 2
Framing
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Symbolic representation
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Rhetorical crafting
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Creating meaning through social identity
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Explore further resources 2
Leadership and meaning making-Practice 2
Practice exercises 2
Brain, body and storytelling in meaning making-Weekly outline 3
Week 3 Outline
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Become a Global MBA learner
Brain, body and storytelling in meaning making-Lesson 3
The neuroscience of meaning making
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Creating meaning through voice and breath
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Creating meaning through body language & posture
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Creating meaning through stories
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Explore further resources 3
Brain, body and storytelling in meaning making-Practice 3
Practice exercises 3
Branding as meaning making-Weekly Outline 4
Week 4 Outline
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Branding as meaning making-Lesson 4
Don’t be liked, be loved!
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Be visionary
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Be meaningful: Craft brand personality
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Explore further resources 4
Branding as meaning making-Practice 4
Practice exercises 4
Building brands-Weekly outline 5
Week 5 Outline
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Building brands-Lesson 5
Creating meaning through brand elements
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Brand logos and symbols
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Measuring and monitoring brand based meaning making
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Explore further resources 5
Building brands-Practice 5
Practice exercises 5
Meaning in social context-Managing meaning in a wider context
Week 6 Outline
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Meaning in social context-A religious ‘spirit of capitalism’
Managing meaning in a wider context: Alienation and work in capitalist society
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A religious 'spirit of capitalism'
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A 'new spirit of capitalism'
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Explore further resources 6