Start Here-About the Business Foundations Capstone Project
Welcome to the Business Foundations Capstone Project!
Course Format, Grading and Expectations
Capstone Project Timeline: Check Your Progress Here!
Choosing your Project and Videos for Review-Sample Project Descriptions
Exemplar Projects
Choosing your Project and Videos for Review-Operations Videos for Review
Introduction - Framework (7:55)
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Cost, Quality, Variety, Responsiveness (7:56)
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Marketing Plan for Review-Marketing Videos for Review
Strategic Marketing Flip Chart (11:05)
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How Can Customer Centricity Be Profitable (19:03)
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Customer Retention (18:24)
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Customer Development (3:07)
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Brands and Digital Marketing (14:01)
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Customers and Digital Marketing (9:49)
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Reputation and Reviews (14:38)
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Product Life Cycle (3:29)
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More Examples of Influence (8:42)
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More Examples of Influence - Part 2 (12:34)
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Pricing Strategies 3 - Psychological Factors (9:47)
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Distribution Strategies 1 - Introduction (13:38)
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Distribution Strategies 2 - Channel Design (13:39)
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Horizontal Conflict (12:46)
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Preparing the Rough Draft, and Accounting and Finance Videos for Review-Accounting and Finance Videos for Review
Accounts Receivable (19:51)
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Estimating Uncollectible Accounts (15:31)
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Accounts Receivable Disclosure Example (16:35)
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Inventory (19:59)
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LIFO vs. FIFO (23:11)
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Inventory Disclosure Example (11:14)
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3M Company: Accounts Receivable and Inventory (17:50)
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