Think-Introduction
Think About Your Big Idea
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Think-Changes Inside Your World
The Unexpected
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Incongruities
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Process Need
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Industry and Market Structures
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Think-Changes Outside Your World
Demographics, Changes in Perception, and New Knowledge
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Think-Interviews
Desh Deshpande: Introduction, Big Idea, and Advice to Himself
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Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges
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Guest Entrepreneur Bios
Listen-Introduction
Listen to Your Customers
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Listen-About Listening
The Importance of the Listening Phase
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The Purpose of a Business
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Setting Up Customer Meetings
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Running Customer Meetings
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Your Total Product
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Listening to Suppliers
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Listen-Conclusion
Conclusion
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Listen-Interviews
Jud Bowman: Cold-calling and Listening for a Customer's Problem
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Desh Deshpande: Talking to Customers
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Shazi Visram: Introduction and Listening to Customers
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Plan-Introduction
Plan Your Strategy
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Plan-Planning and Strategy
What is Strategy?
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Porter's Five Forces
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Bargaining Power of Buyers, Supplier Substitutes, and Rivalry
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Conducting a SWOT Analysis
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Strategic Positioning
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Plan-Conclusion
Conclusion
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Plan-Interviews
Jud Bowman: Risk-Taking Behavior
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Desh Deshpande: Planning Cascade Communications
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Shazi Visram: Advice to Her Younger Self
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Clarify-Introduction
Clarify Your Big Idea
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Creating Fit & a Business Model
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Clarify-The Business Model Canvas
Introducing the Business Model Canvas
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Customer Segments
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Channels
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Revenue Streams
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Key Partnerships
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Clarify-Conclusion
Your Elevator Pitch
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Conclusion
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Clarify-Interviews
Jud Bowman: Avoiding Crisis Mode
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Desh Deshpande: What is a Successful Elevator Pitch?
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Shazi Visram: Control in Her Venture
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Support-5. Support
Support Your Big Idea
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Support-Types of Support
Support is More Than Financing
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Building Your Foundation and Beyond
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Funding: For-Profits
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How Much?
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Support-Conclusions
Conclusion
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Support-Interviews
Jud Bowman: Control in His Ventures
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Desh Deshpande: Solving Problems with Processes
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Desh Deshpande and Jud Bowman: Assembling Teams
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Shazi Visram: Disciplines to Avoid Crisis Mode
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Iterate-Introduction
Iterate Your Big Idea
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Iterate-Entrepreneurship
A Metaphor for the Entrepreneurial Life
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The Entrepreneurial Lifecycle
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MVP
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Testing + Pivoting
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Navigating Growth
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Iterate-Conclusion
Conclusion and What's Your Big Idea?
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Iterate-Interviews
Jud Bowman: Control in His Ventures
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Desh Deshpande: Constant Reinvention and Evaluating Decisions
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Shazi Visram: A Hurdle
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Peer Assessment (Optional)-Peer Assessment
Instructions
Peer Assessment (Optional)-Help Resources
Project Resource Links
How to Change Privacy Settings on YouTube
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How to Upload Videos to YouTube
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How to Upload Video to Vimeo
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Peer Assessment (Optional)-Example Project Videos
Very Good Project: 18 pts
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Good Project: 13 points
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Insufficient Project: 3 points
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Reverse Pitches (Optional)-Reverse Pitches (Optional)
Mark Katz: Pitching Challenges in the Arts
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Alice Ammerman: Pitching Challenges in Food Systems
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Jim Johnson: Pitching Aging & Demographic Changes
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Matthew Rascoff: Pitching Problems in Higher Education
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Steve Malik: Pitching Problems in Healthcare
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Nancy Morrow Howell: Pitching Changes in Employment with Aging
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Michael Sherraden: Pitching Universal Identification
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Jeff Gordon: Pitching Problems in Childhood Undernutrition
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Marcus Raichle: Challenges in Brain Development
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Reverse Pitch Guest Bios