Introduction
Discover growth acceleration
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Take the first step on your growth journey
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1. Strategic Growth Planning: Know Your Starting Line
Define your starting line: Customers, products, and market
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Examine your growth rate before setting goals
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2. Getting Started with a Framework
Get dynamic: Test, measure, adapt, repeat
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Combination: Growth in totality
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Sequence: Set a priority, order, and timing to your actions
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3. Key Growth Tactics
Growth tactic 1: Improve customer experience
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Growth tactic 2: Customer base penetration
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Growth tactic 3: Optimize sales
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Growth tactic 4: Minimize churn
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4. A Focus on Experience: Four Building Blocks of Growth
Building block 1: People
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Building block 2: Process
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Building block 3: Technology
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Building block 4: Culture
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5. Current State to Future Growth
Growing? How to accelerate
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Slowing? How to adjust
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Stalling? How to recover
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