1. Developing Transmedia Identities: New Ecosystems
Dynamic identities for dynamic media
()
Abbreviation strategies and naming systems
()
Engaging the design process
()
2. Creating Transmedia Typography: Living Letterforms
Exploring data-driven logotypes
()
Creating generative typography
()
Making reactive and dynamic wordmarks
()
Spatializing letterforms
()
3. Applying Transmedia Typography: Emerging Habitats
Materiality and print-based media
()
Interactivity and screen-based media
()
Emerging media and augmented environments
()
Typography for scenography and spatial storytelling
()
4. Using Transmedia Technology: Maker Toolkit
Tools and technology
()
Prototyping and fabrication
()
Video storytelling
()
5. Exploring Mediatecture: Commercial Applications
Typographic mediatecture applications
()
Future casting: Emerging media
()
Conclusion
Transmedia alphabet
()