Introduction
Welcome
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Enhance marketing efficiency with AI agents
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1. Foundations of AI Agents for Marketers
The PILLAR framework for AI agents
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Exploring types of AI agents
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Foundational marketing principles for AI
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2. Building AI Agents with Copilot
The ACTION framework for building agents in Copilot Studio
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Real-world applications
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3. Managing and Optimizing AI Agents
The RESULTS framework for optimizing AI
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Personalizing AI responses
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Embedding responsible AI principles in marketing
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Capstone project: Building your marketing agent
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4. Advanced: Capstone Project
Conclusion
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Ex_Files_AI_Agents_Marketing.zip
(28 KB)