1. Introduction to Product Management
What is a product manager?
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What is a product?
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Three different types of product manager roles
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How to think about the type of PM you want to be
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Product vs. Project management
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A day in the life
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Why product management is awesome
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Hooray for free stuff
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2. Introduction to Product Development
The four major phases of the product lifecycle
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Product lifecycle phases: Real-world examples
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Product development process
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Getting deeper into the product development process
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What is Lean Product Development?
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What is Agile?
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What is Scrum and how does it work?
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What is Kanban and how does it work?
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What is Waterfall development?
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Real-world examples of Waterfall and Agile
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3. Ideas and User Needs
Introduction to ideas and user needs
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Where ideas come from as a PM
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Getting to the real user needs
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Users vs. Customers
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4. Competitive and Market Analysis
Market research: Sizing the market
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Introduction to finding competitors
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Find competitors as a product manager
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Direct, indirect, and potential competitors and their impact
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The five criteria for understanding competitors
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The last three criteria for understanding competitors
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Monitor competitors
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What is a feature table?
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Put together a feature table
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Practice building a feature table
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What do we ultimately care about as a product manager?
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5. Customer Development
What is customer development?
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The four types of interviews
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Key differences in customer development
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Who you should talk to
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Find interviewees externally
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Find interviewees internally
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How to get them to talk
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Practice writing emails
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How to run a customer interview correctly
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Good questions, bad questions
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Build user personas off your interviews
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Real-world examples of user persona
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The product manager and the data diet
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6. Designing and Running Experiments
What is an MVP?
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How do product managers think about MVPs?
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Seven steps to running an MVP experiment
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Identify your assumptions
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Follow along: Identify the assumption for Zirx
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Find the riskiest assumption of them all
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Make decisions: The risk/difficulty square
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What is a hypothesis?
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Put together a hypothesis
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Follow along: Identify Zirx's hypothesis
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What's a minimum criterion for success?
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Create a formula for your MCS
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Optional: Make the calculation for startups
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MVP techniques: Emails, shadows, 404, and coming soon
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More MVP techniques: Explainer, fake landing page, and pitch experiments
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Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz
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Email based MVPs
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Shadow buttons
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404 and coming soon MVPs
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Explainer videos
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Piecemeal MVPs
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Concierge service MVPs
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Optional: How do big companies think about MVP experiments?
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Evaluating results and learning from them
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7. Conceptualizing the Solution
Introduction to Wireframing
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Wireframe, Mockup, Prototype
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Jump into Sketching
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Sketching out a mobile app
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Using POP
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Intro to Balsamiq
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Building YouTube in Balsamiq
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8. Metrics for Product Managers: Defining Success and Measuring Results
Introduction to metrics
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Real-life examples of metrics
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Metrics of all kinds
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How to pick good metrics
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Using the HEART metrics framework: Part 1
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Using the HEART metrics framework: Part 2
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Using the AARRR (Pirate) metrics framework
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Tracking your metrics in practice
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9. Building the Product: Project Management for PMs
Introduction to epics
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Let's get into epic specs
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User stories and acceptance criteria
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Real-life examples of epics, specs, user stories, and the backlog
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Estimations and velocity
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Roadmapping
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Prioritization
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10. Working with People and Stakeholders
General communication skills
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Working with engineers
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Working with designers
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Working with executives and others
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11. What You Should Do to Prepare Yourself for the Job
Get relevant experience
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Build a portfolio with a side project
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Brand yourself
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12. How to Look for a Job in Product Management
Where to look and what to look for
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Inside advice on your PM job hunt
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13. How to Get the Job in Product Management
Resumes
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Interview for product management
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How to answer interview questions the right way
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Insider tips for getting the job
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14. After You've Got the Job
The first things to do
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Summary of the course
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15. Extended Interviews with Current Product Managers
Interview with Daniel Demetri, product lead at Earnest, ex-PM at Google
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Interview with David Lifson, VP of product at Homepolish
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Ex_Files_Becoming_a_Product_Manager_Complete_Guide.zip
(30.1 MB)
